Google AdWords Industry Benchmarks for 2020
Wordstream, an official Google Premier Partner, compiled their PPC statistics as they do each year in their Google AdWords Industry Benchmarks for 2020. In addition, this year they also released a revised version that examines the impact of COVID-19 on Google Ads across 21 industries. The two … [Read more...]
Google AdWords Industry Benchmarks for 2019
Wordstream, an official Google Premier Partner, recently compiled all of their statistics covering Google AdWords Industry Benchmarks for 2019 an easy-to-scan infographic. This visual includes four core metrics: Average click through rate (CTR)Average cost per click (CPC)Average … [Read more...]
Naming Your Baby; Choosing The Best Possible Name For Your Company or Product
So, you’ve decided to have a … company. One of the first (of many) decisions is what to name it, right? This is an important, and often emotional, decision that is no less crucial than naming a baby. The big difference is that there can be more than one Brittany or Jennifer in a group (trust me on … [Read more...]
Workshop: Launching Into Revenue Now Open for Registration
Early bird tickets are now available for a series of workshops based on Jennifer S. LeBlanc‘s recently published book Launching for Revenue: How to Launch Your Product, Service or Company for Maximum Growth, an Amazon #1 best seller. The book is a product of the lessons learned in over 20 years of … [Read more...]
Google AdWords Industry Benchmarks for 2018
Wordstream, an official Google Premier Partner, recently compiled all of their statistics covering Google AdWords Industry Benchmarks for 2018 into an easy-to-scan infographic. This visual includes four core metrics: Average click through rate (CTR) Average cost per click (CPC) Average … [Read more...]
Persona Profiles: Why Defining Your Target Audience Is Your First Step
(excerpted from the upcoming book, Launching for Revenue: How to Launch Your Product, Service or Company for Maximum Growth) In response to the ever-increasing pressure to deliver ROI immediately, marketers (and founders) often skip over the important strategic step of defining their target … [Read more...]
Ready to Launch? Four Simple Questions to Ask Before Launching Your Product
(excerpted from the upcoming book, Launching for Revenue: How to Launch Your Product, Service or Company for Maximum Growth) Before you jump off the deep end and launch your new product, let's check in on a few simple questions you can ask to make sure the product is indeed ready for prime … [Read more...]
Announcing Launching for Revenue: How to Launch Your Product, Service or Company for Maximum Growth
I am excited to announce the publication of my latest book, Launching for Revenue: How to Launch Your Product, Service or Company for Maximum Growth, due in March 2018. If you are launching a new company or brand, the odds are definitely against you. Research shows that up to that anywhere from … [Read more...]
#ShopFemale: A Holiday Gift Guide Supporting Female Founders and Entrepreneurs
It’s that gifting time of year again. Looking for something wonderful for a special client, friend or relative? How about voting with your dollars and supporting an awesome female entrepreneur with your purchase? What’s on your list? Are you looking for food gifts? Jewelry? Beautiful shoes? Key … [Read more...]
Case Study: How to Drive Triple-Digit Increases in Social Media Reach and Engagement
One of our clients, Lazarex Cancer Foundation, a nonprofit that improves patient access to cancer clinical trials, was having some success with their social media but wanted it to be a much stronger part of their marketing mix. Before working with the ThinkResults team, social media was a part-time … [Read more...]