Wordstream, an official Google Premier Partner, compiled their PPC statistics as they do each year in their Google AdWords Industry Benchmarks for 2020. In addition, this year they also released a revised version that examines the impact of COVID-19 on Google Ads across 21 industries. The two below infographics show the average click through rate… Read More »
Google AdWords Industry Benchmarks for 2019
Wordstream, an official Google Premier Partner, recently compiled all of their statistics covering Google AdWords Industry Benchmarks for 2019 an easy-to-scan infographic. This visual includes four core metrics: Average click through rate (CTR) Average cost per click (CPC) Average conversion rate Average cost per action (CPA) Each metric displays the average across a range of 20 industries,… Read More »
Naming Your Baby; Choosing The Best Possible Name For Your Company or Product
So, you’ve decided to have a … company. One of the first (of many) decisions is what to name it, right? This is an important, and often emotional, decision that is no less crucial than naming a baby. The big difference is that there can be more than one Brittany or Jennifer in a group… Read More »
Workshop: Launching Into Revenue Now Open for Registration
Early bird tickets are now available for the first in a series of workshops based on Jennifer S. LeBlanc‘s recently published book Launching for Revenue: How to Launch Your Product, Service or Company for Maximum Growth, an Amazon #1 best seller. Dive into an overview of the Launching for Revenue framework and the 10 Elements of Launch in this full-day workshop designed to launch your new venture successfully into revenue.
Google AdWords Industry Benchmarks for 2018
Wordstream, an official Google Premier Partner, recently compiled all of their statistics covering Google AdWords Industry Benchmarks for 2018 into an easy-to-scan infographic. This visual includes four core metrics: Average click through rate (CTR) Average cost per click (CPC) Average conversion rate Average cost per action (CPA) Each metric displays the average across a range of… Read More »
Persona Profiles: Why Defining Your Target Audience Is Your First Step
(excerpted from the upcoming book, Launching for Revenue: How to Launch Your Product, Service or Company for Maximum Growth) In response to the ever-increasing pressure to deliver ROI immediately, marketers (and founders) often skip over the important strategic step of defining their target customer. There just doesn’t seem to be time to invest in this, especially… Read More »
Ready to Launch? Four Simple Questions to Ask Before Launching Your Product
(excerpted from the upcoming book, Launching for Revenue: How to Launch Your Product, Service or Company for Maximum Growth) Before you jump off the deep end and launch your new product, let’s check in on a few simple questions you can ask to make sure the product is indeed ready for prime time. Don’t have… Read More »
Announcing Launching for Revenue: How to Launch Your Product, Service or Company for Maximum Growth
I am excited to announce the publication of my latest book, Launching for Revenue: How to Launch Your Product, Service or Company for Maximum Growth, due in March 2018. If you are launching a new company or brand, the odds are definitely against you. Research shows that up to that anywhere from 35 – 80% of… Read More »
#ShopFemale: A Holiday Gift Guide Supporting Female Founders and Entrepreneurs
It’s that gifting time of year again. Looking for something wonderful for a special client, friend or relative? How about voting with your dollars and supporting an awesome female entrepreneur with your purchase? What’s on your list? Are you looking for food gifts? Jewelry? Beautiful shoes? Key chains? Books? The sisters have got you covered…. Read More »
Case Study: How to Drive Triple-Digit Increases in Social Media Reach and Engagement
One of our clients, Lazarex Cancer Foundation, a nonprofit that improves patient access to cancer clinical trials, was having some success with their social media but wanted it to be a much stronger part of their marketing mix. Before working with the ThinkResults team, social media was a part-time focus for the communications director. It… Read More »
ThinkResults Marketing Named One of the Top Agencies in Silicon Valley
The results are in — we are honored to announce that we have been listed as a top marketing agency in Silicon Valley for the fourth year in a row by the Silicon Valley Business Journal! This last year has been filled with dynamic and challenging projects, and great results for our clients which is driving our growth…. Read More »
ThinkResults Ranks as the 10th Fastest Growing Private Company in Silicon Valley
We at ThinkResults Marketing are incredibly honored and excited by our latest award as the 10th fastest growing private company in the Silicon Valley area for 2017! Each year the Silicon Valley Business Journal reviews and selects privately held companies with the highest percentage in growth to honor at the Top 50 Fastest Growing Private Companies… Read More »
Content Marketing Made Easy: How to Create 50+ Quality Pieces of Content in a Snap
Content marketing can be hard work. Especially long-form content creation such as whitepapers, podium presentations, keynotes and books. Here are our tips on how to create quality pieces of content in a snap!
Vote by August 25 to Bring “Changing Tides: How Female Founders Can Win at a Rigged Game” to SXSW 2018
We all know the numbers … as of 2017, women receive 4.94% of venture funding and make up 5-8% of VC firm partners. Yet, we also know that research shows that companies with at least woman on the board or in management tend to outperform all-male companies. It’s not news that the business and funding… Read More »
Help Me Bring “Launching for Revenue” to SXSW 2018
As many of my friends and followers know, I’ve been very focused this summer on finishing off my book, Launching for Revenue: How to Launch Your Product, Service or Company for Maximum Growth. I’m proud to announce that I just finished Chapter 10, so that leaves me just two chapters to go. And now I… Read More »
Leaders Network Retreat Provides Insights and Connections to Fuel Business Growth
“In order to understand the world, one has to turn away from it on occasion.” – Albert Camus Turning away from the day-to-day busy-ness of running your business is critical to remembering why you started it and what you need to do to propel it forward. I am huge believer in regular and focused retreats… Read More »
Take the Leap – Insights from the 2017 Watermark Innovation Conference
The Watermark Innovation Conference is an annual event that examines why innovation is so imperative to the success of companies across all disciplines. Each year industry leaders share cutting edge information, the hottest trends, and the latest innovations from their sectors. This year’s conference featured a host of inspirational speakers and panelists including Catherine Courage of Google, Renée… Read More »
Writing Effective Emails – Make Sure You’re Getting Heard
Email has been around for well over a decade and is a valuable tool that most of us use daily. Because so much of our business communications are done via email, it’s incredibly important to hone effective communication and email skills. Although it’s a great tool, it can be difficult to convey emotion or to… Read More »