Naming Your Baby; Choosing The Best Possible Name For Your Company or Product
So, you’ve decided to have a … company. One of the first (of many) decisions is what to name it, right? This is an important, and often emotional, decision that is no less crucial than naming a baby. The big difference is that there can be more than one Brittany or Jennifer in a group (trust me on … [Read more...]
Announcing Launching for Revenue: How to Launch Your Product, Service or Company for Maximum Growth
I am excited to announce the publication of my latest book, Launching for Revenue: How to Launch Your Product, Service or Company for Maximum Growth, due in March 2018. If you are launching a new company or brand, the odds are definitely against you. Research shows that up to that anywhere from … [Read more...]
Join Jenn LeBlanc at QuickBooks Connect Panel: How to Build Your Brand Without Blowing Your Budget
Jenn LeBlanc is excited to have been chosen as panelist on How to Build Your Brand Without Blowing Your Budget at QuickBooks Connect on October 26. The panel of experts will discuss the value of a brand, the importance of brand in the context of the digital age, what the first steps are in branding … [Read more...]
The Gap: The Difference between Vision and Reality in the Creative Mind
I’ve spent most of my career working with creatives. I love them. And they drive me crazy at the same time. And I’m one of them as well, struggling with my own art in transforming companies and individuals and functioning as creative director for clients. One of my coaching clients, a high-level … [Read more...]
The Dangerous World of Rebranding: The New Airbnb Launch
While there has been a ton of controversy about the new Airbnb logo design (it's too sexual, it looks too much like another logo launched at nearly the same time), dubbed Bélo, I want to speak out in its defense, and in defense of their overall launch strategy. On the day of the launch of the … [Read more...]
Logo Designs: From Elegant to Weird
Getting stuck in San Francisco traffic means I get to look around at what’s happening in the city. I always enjoy the colorful pole flag banners lining the streets around the city advertising various cultural exhibits. Last week when I was on my way to Sausalito for a meeting, I spied the California … [Read more...]
The Tale of Two Products: Why Knowing Your Customers is Job #1
During my recent family summer vacation, I ran across two very different consumer packaged goods (CPG) summer promotions, one a very effective marketing strategy and execution and one I’m quite sure will not drive significant results. As a tech marketer, I have deep respect for my CPG colleagues … [Read more...]
April Fool’s Day Fun: A Spoof on Advertising Videos
Happy April Fool’s Day! In honor of today’s silliness, we’ll share a fantastic spoof on the now classic advertising video. Oh, it hurts to say that we’ve been guilty of pulling many of these stock images to represent certain ideas, concepts or evoke certain feelings. But we have, and I know every … [Read more...]
Using Logo Design as a Strategic Communication Tool to Drive Results
Logo design needs to drive results. The logo is an integral part of the brand. It is the public face of the brand every minute of every day. It needs to be working hard every minute to support your overall communication objectives and support the message you want in the marketplace. There are … [Read more...]
Six Essential Questions to Ask When Naming a New Initiative
One of the first steps toward launching a new initiative is to figure out a name. This can be a daunting task as there are many horror stories of naming or renaming initiatives gone wrong. In June 2011, for example, Overstock.com renamed itself as O.co. According to www.ragan.com, "Only three … [Read more...]