“In order to understand the world, one has to turn away from it on occasion.” – Albert Camus Turning away from the day-to-day busy-ness of running your business is critical to remembering why you started it and what you need to do to propel it forward. I am huge believer in regular and focused retreats… More »
Take the Leap – Insights from the Watermark Innovation Conference
The Watermark Innovation Conference is an annual event that examines why innovation is so imperative to the success of companies across all disciplines. Each year industry leaders share cutting edge information, the hottest trends, and the latest innovations from their sectors. Below are our key takeaways. It’s Never Too Late to Embrace Innovation The constant… More »
Join Jenn LeBlanc at QuickBooks Connect Panel: How to Build Your Brand Without Blowing Your Budget
Jenn LeBlanc is excited to have been chosen as panelist on How to Build Your Brand Without Blowing Your Budget at QuickBooks Connect on October 26. The panel of experts will discuss the value of a brand, the importance of brand in the context of the digital age, what the first steps are in branding or… More »
The Gig Economy Is Here to Stay: Navigating the New, Scalable Worker Model
On Tuesday, March 29, 2016, I was honored to be part of a great panel, graciously hosted by the German American Business Association, discussing the role of the independent contractor in the new economy. American businesses face several challenges in implementing either an independent contractor (1099) or employee (W-2) in the United States. The panel… More »
The 9th Annual Crunchies: Celebrating All the Innate Awkwardness of Tech and its Players
“Welcome to The Crunchies. It’s the glam and glitz of the Oscars, with none of the public interest,” is how Chelsea Peretti so poignantly opened the 9th Annual Crunchies Award ceremony at the San Francisco War Memorial Opera House. For those of you who haven’t heard of The Crunchies, fret not, you’re in good… More »
San Francisco Foster Youth Fund Wine Tasting and Fundraiser
On October 9, we are sponsoring the San Francisco Foster Youth Fund Wine Tasting and Fundraiser event. Besides great wine and appetizers, there will be a silent auction. Please join us there to catch up over a glass of wine. The SFFYF provides children with resources not available through the Department of Human Services to… More »
“Paws with Patriots” Wine Gala
On September 13, ThinkResults is proud to be a sponsor of Operation Freedom Paws’ “Paws with Patriots” Wine Gala at the Mountain Winery. Come on out and join us for an evening of dinner, music, and wine with a live and silent auction. Operation Freedom Paws is non-profit organization that matches dogs with individuals who… More »
Are Tradeshows Still Valid? 22 Ways to Make Sure Your Next One Is
A client recently asked me a great question: “Are tradeshows still valid anymore?” When clients ask questions like this, it shows me they are open to the possibility that marketing tactics have changed (yes) and that some of the oldies still work (yes). Despite the general mood, tradeshows and other event marketing tactics are still… More »
Technology and Wisdom: Where and How Do They Intersect in Life, Work and Play? (Part 2)
Following up to last week’s post, here’s the second half of what I learned at Wisdom 2.0, a technology and wisdom conference I attended Feb. 14-17 in San Francisco. As I mentioned last week, the conference was about exploring the intersection between technology and wisdom, with leaders from Google, Facebook, Linked In and other tech… More »
Technology and Wisdom: Where and How Do They Intersect in Life, Work and Play? (Part 1)
Taking a break from my usual marketing-specific topics to do a review of a technology and wisdom conference I attended Feb. 14-17 called Wisdom 2.0 in San Francisco. The conference was about exploring the intersection between technology and wisdom, with leaders from Google, Facebook, Linked In and other tech companies with mindfulness leaders such as… More »
Full of Gratitude: The ThinkResults Community Celebrates Our 10th Anniversary
What a magical morning we had at the ThinkResults 10th Anniversary at Quadrus Conference Center on October 24. A fantastic group of clients, supporters and members of the ThinkResults team came together to celebrate our 10th Anniversary and be inspired by our speaker, Kate Purmal. Even though it was very early in the morning (dark… More »
The Power of Branded Events
A branded executive event can do wonders for your sales cycle. I recently attended an executive forum hosted by a large payroll company and it was a great experience for many of the attendees. The company was seeking to have the attendees sign on as customers, but they provided solid value in the form of information and netwroking opportunities. The… More »
Measuring the Value and Cost Effectiveness of Events
Last week, we discussed how to calculate the Impact, a very important metric that measures how many people you impacted at a certain show, versus just the number of attendees. Once you have your Impact number calculated, you can use it to determine some additional valuable metrics, including your response rate for that show and… More »
Measuring the Impact of Your Events
Generally, most marketers use the number of attendees as a metric to measure the success of an event. Part of the problem with using attendees as a metric is it’s generally an overestimation of your ability to impact your audience unless you are a very large company, such as IBM or Cisco, or you are… More »
Measuring the Success of Events
I recently taught a workshop for marketers about metrics and using them to inform your marketing programs. The topic that seemed to most pique their interest was the section on event metrics. Not a huge surprise, given those events (tradeshows, conferences, customer events, etc.) is typically a huge line item in any brand marketing budget…. More »