Did you know that the average person spends about 7 hours per day on the internet? That is a 9% increase from 2020’s average, meaning we almost spend as much time online as we do sleeping. Covid-19 affected communities around the world, forcing the majority of individuals to transition into the digital world. The recent Hootsuite Digital 2021 report… More »
When ARE we going back to in-person events?
Learn what 900 attendees and organizers said. Are you struggling to organize and create great experiences for virtual and hybrid events? A recent survey collected from over 900 event organizers and attendees by Whova, an all-in-one event management software company that focuses on in-person, hybrid, and virtual events, revealed their thoughts on and expectations for hybrid events. The… More »
The Digital Trends Shaping Marketing Strategies in 2021
In a comprehensive LinkedIn SlideShare, Hootsuite and We Are Social teamed up to summarize the digital trends of 2020. From internet use to social media reach, this summary of trends from 2020 is a glimpse into what will shape digital going forward. As we start 2021, it’s time we reflect on what we learned from… More »
Persona Profiles: Defining Your Target Audience Is Your First Step
In response to the ever-increasing pressure to deliver ROI immediately, marketers (and founders) often skip over the important strategic step of defining their target customer. There just doesn’t seem to be time to invest in this, especially in startup or launch mode. Before you even start developing your positioning, you need to clearly articulate who… More »
Ready to Launch? Four Simple Questions to Ask Before Launching Your Product
Before you jump off the deep end and launch your new product, let’s check in on a few simple questions you can ask to make sure the product is indeed ready for prime time. Don’t have the time to read the entire post? Listen to the podcast version: There’s a popular saying here in Silicon… More »
Case Study: How to Drive Triple-Digit Increases in Social Media Reach and Engagement
One of our clients, Lazarex Cancer Foundation, a nonprofit that improves patient access to cancer clinical trials, was having some success with their social media but wanted it to be a much stronger part of their marketing mix. Before working with the ThinkResults team, social media was a part-time focus for the communications director. It… More »
Marketo Benchmarks: How Does Your Marketing Strategy Compare?
Over 1300 marketers from businesses of all sizes were surveyed for the 2017 Marketo North America Marketing Benchmark Report which looks at technology, multi-channel strategy, lifecycle marketing and metrics reporting. I’ve pulled out the most interesting and important findings for you … since I’ve already read all 53 pages. You’re welcome. Marketers across the board face the same… More »
How to get up to 111% growth rates? Check your marketing budget.
“How much should I be spending on marketing?” That is a very important and common question we hear at ThinkResults. Traditional guidelines indicated that about 10% of revenue should be spent on marketing for the average B2B company. Some interesting research on what successful companies actually spend on sales and marketing looks a bit different though…. More »
Join Jenn LeBlanc at QuickBooks Connect Panel: How to Build Your Brand Without Blowing Your Budget
Jenn LeBlanc is excited to have been chosen as panelist on How to Build Your Brand Without Blowing Your Budget at QuickBooks Connect on October 26. The panel of experts will discuss the value of a brand, the importance of brand in the context of the digital age, what the first steps are in branding or… More »
Thoughts from Silicon Valley’s Marketing Minds: Jenn LeBlanc Published in Silicon Valley Business Journal
Featured in the August 2016 edition of the Silicon Valley Business Journal’s Thoughts from Silicon Valley’s Marketing Minds, Jenn LeBlanc shares her thoughts on how working in marketing, advertising and PR in Silicon Valley compares to other cities and regions around the world and outlines the characteristics of her dream client. “Silicon Valley is unique…. More »
Free Image Use For Social Media and 6 Great Sites Offering Attribution-Free Collections
This post was updated on July 5, 2018. Our team recently had a conversation about the use of free images in blogs and social media posts. Of course we all know better than to just pull something from Google, but there were still some open questions about creative commons, attribution, and to what extent exactly… More »
ThinkResults Named One of Silicon Valley’s Top Agencies for the 3rd Year Running
We are incredibly honored to have been listed as one of the top agencies in Silicon Valley for the third year in a row by the Silicon Valley Business Journal. This recognition comes after another remarkable year filled with exciting new projects, fantastic clients and new additions to our dynamic team of experienced, talented, and driven… More »
How to Launch Anything: Guy Kawasaki’s Art of the Start 2.0
Guy Kawasaki is speaking in Mountain View on August 20, so I am reading his latest book, Art of the Start 2.0. It’s a fantastic and practical book for anyone starting anything whether it s a new company product or service, or generating a change internally within a larger organization. Since this describes so much… More »
Microsoft Ventures Demo Day: A Sneak Peek into the Future of Home Automation
Microsoft Ventures‘ first Seattle Demo Day on Dec. 10 was a huge success. Nearly 400 people crowded into the small venue featuring the ten startups that have been in residence since August 2014. All ten companies have home automation technology as that was the theme for this first round of companies for Microsoft Ventures Seattle, in… More »
What is the True Purpose of Marketing?
I’ve been thinking a lot about the function of marketing lately and its role in the business. What IS our true purpose in marketing? Perhaps it was seeing lava flowing on the Big Island over Thanksgiving and the calm reaction of the residents as it slowly shifted directions, burning up everything in its slow progression…. More »
7 Fresh Ideas for New Video Content
As a follow up to the earlier 4 Tips for Video Marketing Success post, here are seven different video types to inspire some fresh approaches to your video marketing strategy. 1. “How to” and Tutorials How to’s, tutorials, tips and tricks, and product demonstrations are all very popular video formats because they help customers see… More »
Six Simple Rules for Your Next Website Design
These six basic but oh-so-often violated simple rules should guide the design for any website. Despite the simplicity of these, we’ve seen every single one of these rules being broken over the years — from different sets of navigation on each page of a website to a home page containing a book’s worth of content…. More »
Logo Designs: From Elegant to Weird
Getting stuck in San Francisco traffic means I get to look around at what’s happening in the city. I always enjoy the colorful pole flag banners lining the streets around the city advertising various cultural exhibits. Last week when I was on my way to Sausalito for a meeting, I spied the California Academy of… More »