Wordstream, an official Google Premier Partner, compiled their PPC statistics as they do each year in their Google AdWords Industry Benchmarks for 2020. In addition, this year they also released a revised version that examines the impact of COVID-19 on Google Ads across 21 industries. The two below infographics show the average click through rate… More »
Thoughts from Silicon Valley’s Marketing Minds: Jenn LeBlanc Published in Silicon Valley Business Journal
Featured in the August 2016 edition of the Silicon Valley Business Journal’s Thoughts from Silicon Valley’s Marketing Minds, Jenn LeBlanc shares her thoughts on how working in marketing, advertising and PR in Silicon Valley compares to other cities and regions around the world and outlines the characteristics of her dream client. “Silicon Valley is unique…. More »
ThinkResults Named One of Silicon Valley’s Top Agencies for the 3rd Year Running
We are incredibly honored to have been listed as one of the top agencies in Silicon Valley for the third year in a row by the Silicon Valley Business Journal. This recognition comes after another remarkable year filled with exciting new projects, fantastic clients and new additions to our dynamic team of experienced, talented, and driven… More »
April Fool’s Day Fun: A Spoof on Advertising Videos
Happy April Fool’s Day! In honor of today’s silliness, we’ll share a fantastic spoof on the now classic advertising video. Oh, it hurts to say that we’ve been guilty of pulling many of these stock images to represent certain ideas, concepts or evoke certain feelings. But we have, and I know every marketer has at… More »
Is Content Marketing Replacing Traditional Advertising?
We certainly think so. This new infographic report from Marketo certainly paints a convincing picture. Content marketing budgets are growing; over the next 12 months, 51% of companies will increase the budget for these programs. So what are the top reasons companies using content marketing, according to Marketo? Risk mitigation Lead generation Lead nurturing Lead… More »
Google AdWords: The Zen Moment When Your Messaging Hits the Road
We’ve often joked that you know your messaging is tight when you can get it all into a Google Ad. Seriously. With a 25-character headline, and two 35-character description lines, crafting a great on-message Google Ad is a Zen-like exercise in branding elegance. This is often where we find out how “tight” the messaging is,… More »
Three Easy Steps for Raising Your Google AdWords Quality Score
There is a lot of blather about creating quality Google AdWord campaigns and increasing your Quality Score, but it’s really a very simple formula: Target Keyword + Repeat Target Keyword in the Ad + Repeat Target Keyword on your Landing Page = High Quality Score So in the example we had in the prior blog… More »
Do You Know Your Quality Score and How It Affects Your Google AdWords?
Did you know that a poorly executed Google AdWords campaign will make your ads more expensive and less frequent? Yup. Google has a logical system to track and rate the quality of any advertisers campaign. It’s called a “Quality Score.” This makes perfect sense from a user experience perspective. Google is in the business of… More »
Flaunting It: Why Being Bold Matters
Have you seen the ads for LifeLock? If you have, you know they are very difficult ignore. They feature the CEO, Todd Davis, SSN 457-55-5462, standing there boldly holding out his social security card. And offering you a million dollars if his service doesn’t protect your name and SSN from identity theft. Now if there’s… More »
A Powerful Tagline Can Make An Entire Ad Campaign
I recently returned from a great weekend getaway with my husband to Las Vegas. Although I was on vacation, I just can’t stop myself when it comes to looking for great ideas — even when I think I’m just relaxing. We stayed at the Bellagio, and the in room magazine had a GREAT ad on… More »
The Paradox of Super Bowl Sunday in the World of Pay-per-Click
By the time you read this, the most exciting advertising day of the year will be over. Along with the leftover guacamole, we marketing obsessed folks will rehash every ad that aired on Super Bowl Sunday, including who made the biggest faux pas (“What were they thinking??!”), the newcomers, and the trend-setters. For those of… More »