Did you know that a poorly executed Google AdWords campaign will make your ads more expensive and less frequent? Yup. Google has a logical system to track and rate the quality of any advertisers campaign. It’s called a “Quality Score.”
This makes perfect sense from a user experience perspective. Google is in the business of making each one of us happy by making it easy to find what we want online. So when I type in a keyword, find an ad with that keyword, click on it, arrive at a landing page with a clear call to action to purchase that item or learn more, I’m a happy camper and Google has done its job. Hence, the Google Quality Score.
Sometimes this can be a bit more confusing from an advertiser perspective. We have worked with many clients who have called us in after seeing their ad placements sink due to low quality scores. Google has been known to even stop placing the ads altogether in some cases.
Here at ThinkResults, we are all for experimentation and testing (I’m a scientist by training), but your Google AdWords account must be done well and monitored closely.
As background info, check out this fun infographic to get a brief overview of how Google AdWords campaigns work:
Infographic by Pulpmedia Online Marketing
Next week, we’ll be back with our top tips for optimizing your Google AdWords campaigns, based on this information about your Quality Score.
In the meantime, if you have Google questions, post ‘em below and our online marketing experts will answer them for you!