Did you know that the average person spends about 7 hours per day on the internet? That is a 9% increase from 2020’s average, meaning we almost spend as much time online as we do sleeping. Covid-19 affected communities around the world, forcing the majority of individuals to transition into the digital world. The recent Hootsuite Digital 2021 report… More »
Content Marketing Made Easy: How to Create 50+ Quality Pieces of Content in a Snap
Content marketing can be hard work. Especially long-form content creation such as whitepapers, podium presentations, keynotes and books. Here are our tips on how to create quality pieces of content in a snap!
Marketo Benchmarks: How Does Your Marketing Strategy Compare?
Over 1300 marketers from businesses of all sizes were surveyed for the 2017 Marketo North America Marketing Benchmark Report which looks at technology, multi-channel strategy, lifecycle marketing and metrics reporting. I’ve pulled out the most interesting and important findings for you … since I’ve already read all 53 pages. You’re welcome. Marketers across the board face the same… More »
Using Vine and Instagram to Your Video Marketing Advantage
Vine and Instagram are the happy marriage of video marketing and social media. It can be a challenge to create video content for these social media platforms because they have extremely short time limits. Almost all the typical formats of video marketing mentioned in our last video marketing post are possible on Vine and Instagram, but it does… More »
7 Fresh Ideas for New Video Content
As a follow up to the earlier 4 Tips for Video Marketing Success post, here are seven different video types to inspire some fresh approaches to your video marketing strategy. 1. “How to” and Tutorials How to’s, tutorials, tips and tricks, and product demonstrations are all very popular video formats because they help customers see… More »
4 Tips for Video Marketing Success
Video is such an important element of any marketing strategy because it gives marketers the power to show, instead of tell. If a picture is worth a thousand words, how many words is a video worth? Here are 4 Tips to Successful Video Marketing: 1. Create Great Content The first step in successful video marketing… More »
Seven Tips and Tools to Make Corporate Blogging Easy and Effective
Everyone knows how important blogging is these days and if you have a corporate blog, you know it’s a hungry bird that needs a lot of filling. You also know how important it is to have that content be optimized so search engines will find your great content. So what’s your corporate blogging plan? Here… More »
Why Content Marketing Is Like an Oatmeal Cookie Recipe, Part II
The Silicon Valley Brand Forum (led by our very own Kevin Heney) was held October 22, 2013 at the Google campus in Mountain View, CA. The theme of this Forum was Aligning Content Strategy with Brand Strategy, a very hot topic right now. In the prior post, I talked about how Quaker oats and other consumer… More »
Why Content Marketing Is Like an Oatmeal Cookie Recipe, Part I
As I was emptying out the end of the massive Costco package of oatmeal into our oatmeal container (yes, honey – we did use it all!), I noticed the famous Quaker Vanishing Oatmeal Raisin Cookie recipe on the bottom of the box. My next thought was that I should make some of those cookies soon…. More »
What’s Old is New Again: It’s All About Engagement (and Metrics)
“It’s time to stop thinking about new vs. old media, or traditional vs. online. The goal is engaging audiences wherever they are. Video is video. “ – Jay Fulcher, CEO, Ooyala This quote from my good friend, Jay Filcher, CEO of Ooyala, a video analytics platform to track viewer engagement with actionable metrics across all devices…. More »
Latest Facebook Redesign: Implications for Your Facebook Content Strategy
Constantly implementing new ideas and directions, the latest Facebook redesign was done with the intent of positioning Facebook as a personalized newspaper. These changes have important ramifications for your content strategy. With a strong emphasis on visual content, Facebook has made changes to create subfeeds within categories, as well as allowing larger images since, time… More »
Facebook Content Strategy: Why Being Smart Is Better than Being Big
In contrast to the truly uninspired Pepsi Facebook strategy we reviewed last week, a small nonprofit here in the Bay Area, is doing something very interesting and increasing fan engagement at the same time. Probably not a coincidence! In the spirit of transparency, this nonprofit is a ThinkResults client but we did not come up… More »
Facebook Content Strategy: Why Pepsi Has It All Wrong
At the risk of getting slammed by the Pepsi brand team, I just have to point out that being a big brand and having a big budget doesn’t always equal smart. The Pepsi Facebook strategy is … lame. There’s no other way to describe it. Here are a few representative posts: Tuesday, January 15 Saturday,… More »
Is Content Marketing Replacing Traditional Advertising?
We certainly think so. This new infographic report from Marketo certainly paints a convincing picture. Content marketing budgets are growing; over the next 12 months, 51% of companies will increase the budget for these programs. So what are the top reasons companies using content marketing, according to Marketo? Risk mitigation Lead generation Lead nurturing Lead… More »
Is Your Website Sticky or Slippery?
One of the nice things about having been working in the web world since the mid-90s (I came out of the science world so we were “playing” with the web before it became a big popular thing), I’ve seen a lot of trends and changes. Always interesting to see how things change. Five or so… More »