As a follow up to the earlier 4 Tips for Video Marketing Success post, here are seven different video types to inspire some fresh approaches to your video marketing strategy.
1. “How to” and Tutorials
How to’s, tutorials, tips and tricks, and product demonstrations are all very popular video formats because they help customers see your product in action.
Content takes time and thought to create so it’s important to get the most out of the content you’re creating. Record all your webinars, presentations, and seminars and post them on YouTube, your blog, and other video sharing sites. Maximize your efforts!
Testimonials are great for providing proof that your product or service makes customers happy. These videos help to build confidence in your products, services, and brand.
Interviews with experts and influencers in your industry are a great way to connect, and the content created is a bonus. Interview videos give your brand credibility by association with the interviewee.
5. An Inside Look
This video format can show a regular day at the office, an inside look at an employee’s job, or a company event. A large part of your brand is your corporate culture and employees, which is why they make great topics for videos.
6. Address Issues
Video content about current issues or hot topics in your industry is sure to get buzz from your customer base and others in the industry.
7. Partner with an Expert
This format is the video equivalent of a guest blog post. It gives your brand credibility by having an expert convey the brand’s message.
Now get out there and start creating some new video content!
Let us know what your favorite types of video are? I’m sure we missed some, so we’d love to hear your experiences.
Jenn LeBlanc, CEO & Founder of ThinkResults Marketing, works with tech CEOs and CMOs to drive results. Whether it is a 350% increase in web traffic, a 1400% increase in online leads, or a 400% increase in conversion rates, Jenn delivers results.
Call for a free 30-minute consultation about your marketing project with Jenn. Email us to set up your complimentary consultation and start driving your results today.