There is a lot of blather about creating quality Google AdWord campaigns and increasing your Quality Score, but it’s really a very simple formula:
Target Keyword + Repeat Target Keyword in the Ad +
Repeat Target Keyword on your Landing Page = High Quality Score
So in the example we had in the prior blog post, where the searcher was looking for blue shoes, having the phrase “blue shoes” in the title of the ad and then on the landing page will result in a high Quality Score. This translates into higher placement and lower costs for you.
Really, it’s that simple.