I recently returned from a great weekend getaway with my husband to Las Vegas. Although I was on vacation, I just can’t stop myself when it comes to looking for great ideas — even when I think I’m just relaxing.
We stayed at the Bellagio, and the in room magazine had a GREAT ad on the back cover with a SUPERB tagline. The ad shows a beautiful black, white and gold fine china dish with a woman in a red dress hanging off the edge of it (evocative of the “O” show at Bellagio — very nice). But the tagline is what got me. It reads “Reservations are not only suggested, they’re envied.”
Now I don’t know what prompted this ad but I would imagine that the hotel makes significant income off its restaurants and there certainly is stiff competition for good eats in LV. Or perhaps people were just showing up and not making reservations, wreaking havoc on the operations of the restaurant. Whatever the motivation, it’s an incredibly effective tagline. It raises the status of reservations from merely something I “should” to something everyone else will covet. And it makes the reader with reservations feel just a notch prouder. Nice.