I’ve spent most of my career working with creatives. I love them. And they drive me crazy at the same time. And I’m one of them as well, struggling with my own art in transforming companies and individuals and functioning as creative director for clients.
One of my coaching clients, a high-level engineer (which is yet another beautiful form of creativity) recently led me to two wonderful videos by Ira Glass, award-winning public radio journalist and the host and producer of This American Life.
Ira captures so perfectly the life of a creative and what drives the creative process. His description of “The Gap” in the creative vision process totally nailed it for me. The reason creatives are so good at what they do is because they have in their minds certain standards and sensibilities that are sometimes very hard to achieve. These videos made me laugh, they made me cry, they helped me understand.
Short version of “The Gap”, narrated by Ira Glass
Longer version (for those of you that want the full story from Ira)
The creative process can be tortuous. Sometimes it just works and the end result is very close to the vision I have in my head as creative director. Sometimes it isn’t because I can’t explain it well, it doesn’t translate well in reality or it just needs more time to ripen. This is the most difficult situation to explain to clients. Design for business is an applied art, yet it is an art nonetheless, sometimes subject to the limitations of the human condition. I hope you enjoy these videos as much as I did.
Jenn LeBlanc, CEO & Founder of ThinkResults Marketing, works with tech CEOs and CMOs to drive results. Whether it is a 350% increase in web traffic, a 1400% increase in online leads, or a 400% increase in conversion rates, Jenn delivers results.
Call for a free 30-minute consultation about your marketing project with Jenn. Email us to set up your complimentary consultation and start driving your results today.