Using Vine and Instagram to Your Video Marketing Advantage
Vine and Instagram are the happy marriage of video marketing and social media. It can be a challenge to create video content for these social media platforms because they have extremely short time limits. Almost all the typical formats of video marketing mentioned in our last video marketing … [Read more...]
7 Fresh Ideas for New Video Content
As a follow up to the earlier 4 Tips for Video Marketing Success post, here are seven different video types to inspire some fresh approaches to your video marketing strategy. 1. “How to” and Tutorials How to’s, tutorials, tips and tricks, and product demonstrations are all very popular video … [Read more...]
Six Simple Rules for Your Next Website Design
These six basic but oh-so-often violated simple rules should guide the design for any website. Despite the simplicity of these, we’ve seen every single one of these rules being broken over the years -- from different sets of navigation on each page of a website to a home page containing a book’s … [Read more...]
4 Tips for Video Marketing Success
Video is such an important element of any marketing strategy because it gives marketers the power to show, instead of tell. If a picture is worth a thousand words, how many words is a video worth? Here are 4 Tips to Successful Video Marketing: 1. Create Great Content The first step in successful … [Read more...]
New FDA Social Media Guidance Means Marketers Must Skip Twitter
The FDA recently released two draft guidance documents on the use of social media platforms by drug and device manufacturers. Guidance on the inclusion of risk and benefit information is one of the most important pieces to come out of the documents. The draft states that the character limitation on … [Read more...]
Gray Hat SEO: 4 Ways to Bend the Rules
As the color suggests, gray hat SEO is defined as white hat tactics plus a few tactics that bend the search engines’ rules a bit. Some SEO professionals believe that there is actually no such thing as 100% pure white hat SEO, but instead only gray and black hat. Gray hat SEO’s main benefit is that … [Read more...]
White Hat vs. Black Hat SEO: 6 Ways to Keep Your Site from Being Blacklisted
First of all, SEO professionals do not wear colored hats. The term’s origins come from the Westerns, in which the hero wears a white hat and the villain wears a black hat. The term “hat” is used in both the SEO industry and hacker community. In the SEO industry hat refers to the types of tactics, … [Read more...]
Top 5 Web Design Trends for 2014
It’s that time of year. Prediction articles abound. Saw one set of web design predictions recently that I really liked because I’ve been thinking a lot recently about how web design is changing. Again. Here are my top five predictions for what I think are the most important web design trends, and … [Read more...]
Twelve Days of Social Media: The ThinkResults Cheat Sheet
In the spirit of the upcoming holidays, we offer this gift to you. This is the cheat sheet we use when posting social media material to make sure we’ve covered everything in those 140-character to 2000-character posts. We thought it might be helpful for you as well. Also be sure to check out the … [Read more...]
What’s Old is New Again: It’s All About Engagement (and Metrics)
“It’s time to stop thinking about new vs. old media, or traditional vs. online. The goal is engaging audiences wherever they are. Video is video. “ – Jay Fulcher, CEO, Ooyala This quote from my good friend, Jay Filcher, CEO of Ooyala, a video analytics platform to track viewer engagement with … [Read more...]