Wordstream, an official Google Premier Partner, compiled their PPC statistics as they do each year in their Google AdWords Industry Benchmarks for 2020. In addition, this year they also released a revised version that examines the impact of COVID-19 on Google Ads across 21 industries. The two below infographics show the average click through rate… More »
Gray Hat SEO: 4 Ways to Bend the Rules
As the color suggests, gray hat SEO is defined as white hat tactics plus a few tactics that bend the search engines’ rules a bit. Some SEO professionals believe that there is actually no such thing as 100% pure white hat SEO, but instead only gray and black hat. Gray hat SEO’s main benefit is… More »
White Hat vs. Black Hat SEO: 6 Ways to Keep Your Site from Being Blacklisted
First of all, SEO professionals do not wear colored hats. The term’s origins come from the Westerns, in which the hero wears a white hat and the villain wears a black hat. The term “hat” is used in both the SEO industry and hacker community. In the SEO industry hat refers to the types of… More »
Seven Tips and Tools to Make Corporate Blogging Easy and Effective
Everyone knows how important blogging is these days and if you have a corporate blog, you know it’s a hungry bird that needs a lot of filling. You also know how important it is to have that content be optimized so search engines will find your great content. So what’s your corporate blogging plan? Here… More »
To Subdomain or Not Subdomain: The Brand and SEO Answer is Yes!
A client is currently reviewing the subdomain versus separate sites question and is changing their strategy based on our feedback regarding brand and SEO value. So I thought it might be valuable to share this thinking with all of you. A subdomain looks like this: Subdomain.YourMainSite.com As opposed to: NewWebsite.com Notice that “NewWebsite.com” has no… More »
Google AdWords: The Zen Moment When Your Messaging Hits the Road
We’ve often joked that you know your messaging is tight when you can get it all into a Google Ad. Seriously. With a 25-character headline, and two 35-character description lines, crafting a great on-message Google Ad is a Zen-like exercise in branding elegance. This is often where we find out how “tight” the messaging is,… More »
Three Easy Steps for Raising Your Google AdWords Quality Score
There is a lot of blather about creating quality Google AdWord campaigns and increasing your Quality Score, but it’s really a very simple formula: Target Keyword + Repeat Target Keyword in the Ad + Repeat Target Keyword on your Landing Page = High Quality Score So in the example we had in the prior blog… More »
Do You Know Your Quality Score and How It Affects Your Google AdWords?
Did you know that a poorly executed Google AdWords campaign will make your ads more expensive and less frequent? Yup. Google has a logical system to track and rate the quality of any advertisers campaign. It’s called a “Quality Score.” This makes perfect sense from a user experience perspective. Google is in the business of… More »
Google!
Sheesh, after over a dozen years of trying to decipher Google’s highly secret rubric for search, I think we’ve gotten darn good at it. We’ve catapulted brands to the top of the search heap and seen them maintain that position sometimes for YEARS after we finished our search engine optimization work for them. So we… More »