Sheesh, after over a dozen years of trying to decipher Google’s highly secret rubric for search, I think we’ve gotten darn good at it. We’ve catapulted brands to the top of the search heap and seen them maintain that position sometimes for YEARS after we finished our search engine optimization work for them.
So we are totally stumped that one of our newest client sites is on page 12 – for their own brand name! Normally, that’s an easy first page ranking (and please don’t let some snake oil SEO person tell you that you need to buy an ad for your company name on Google… it’s a given … normally).
But not so for our friends at Westchester Partners. You see, just before we launched their new site, their hosting company informed our client that their servers had been hacked. By the time we received the notice, the company had cleaned up our client’s former site and seemed to have it well under control.
So we launched the next day. That was a mistake.
Turns out, the Google bots had gone through the site WHILE it was under attack so for several days following the new site launch, the Google description contained what was clearly spam. It eventually cleaned up but not a fun way to launch a site.
And now, our client’s site is STILL being punished by Google and is on like page 12 for “Westchester Partners”. So yes, this posting is an attempt to get Google to re-rank that site and recognize that it is indeed a legitimate site (and if you need PeopleSoft consulting expertise or management consulting assistance – there’s no one better than Westchester Partners). Tell my friend, Don, I sent ya’!