One of the nice things about having been working in the web world since the mid-90s (I came out of the science world so we were “playing” with the web… More »
Three Easy Steps for Raising Your Google AdWords Quality Score
There is a lot of blather about creating quality Google AdWord campaigns and increasing your Quality Score, but it’s really a very simple formula: Target Keyword + Repeat Target Keyword… More »
Do You Know Your Quality Score and How It Affects Your Google AdWords?
Did you know that a poorly executed Google AdWords campaign will make your ads more expensive and less frequent? Yup. Google has a logical system to track and rate the… More »
Quick Tips to Prepare for the March 30 Facebook Timeline Deadline
With the March 30 deadline looming for the Facebook transition to the new Timelime format for brands, there is much to learn. Here’s another great article on some of the… More »
Facebook Timeline for Brands: Big Changes
We have gotten lots of questions over the last week about the new Timeline format for brands, which will become mandatory by March 31. It’s definitely a big change in… More »
Introducing Ready, Set, Launch!: Our New Quick Start Launch Program
Do you need to get your new venture launched very quickly and with a fixed cost? Do you need a soup to nuts identity (logo, stationery designs and a slick… More »
Pinterest Is Building a Social Circle of Love
Happy Valentine’s Day everyone! Pinterest is definitely a place of love. And I expect that will continue for some time as we are highly visual creatures. It’s in our nature…. More »
Drinking Our Own Medicine Is Painful
For the last several months, I’ve been running ThinkResults Marketing through our own full relaunch process and it’s been a humbling experience. When we’re working with clients through a launch… More »
What Kind of Social Media User Are You?
A recent talk by the CEO from Forrester reported that “Americans are spending more time on social media than volunteering, praying, talking on the phone, emailing, or even exercising.” I… More »
Mobile App Video
LEAP Commerce needed a video to explain its ground-breaking new app, Best Decision, which combines the features of some existing apps with a new social edge that hasn’t been done… More »
PurThread Logo Revision
As part of the name change from ProtectStyle to PurThread, PurThread wanted to revamp its logo, keeping the needle and thread (reminiscent of the rod of Asclepius, the symbol of… More »
UEVision Brand DNA
UEVision needed a way to tie their marketing and sales campaigns together and develop a coherent, sticky message. A strong bold message was required to make them stand out from… More »
Hara Customer Video
Hara, a rapidly growing leader in the energy management space, needed some videos to do some show and tell of some of the amazing success stories their customers had achieved…. More »
PurThread Website (Ready, Set, Launch!)
This site (www.purthread.com) was originally designed very quickly in WordPress (took just a couple of weeks) to enable the new CEO to launch an aggressive private funding round. The site… More »
PurThread Awareness Campaign
To prepare for the initial launch of PurThread products into the market, we launched a press campaign designed to raise awareness about the role of soft surfaces (privacy curtains in… More »
Westchester Partners (Ready, Set, Launch!)
Westchester Partners needed an efficient process to give them a site that matched their level of professionalism. This Midwest consulting firm offers two seemingly distinct service lines: management consulting and… More »
Hara Print Ad
As part of a conference sponsorship, Hara (an environmental and energy management software startup) needed a print ad done quickly to place in a concurrent magazine. This ad was developed… More »
Taleo (now Oracle) Intranet Launch
Taleo (now Oracle) needed to launch their newly designed intranet portal in a way that was fun and engaging for their employees. The success of the new portal was critical… More »