Pinterest is definitely a place of love. And I expect that will continue for some time as we are highly visual creatures. It’s in our nature. (BTW, I think, as an evolutionary biologist by training, this is one of the main reasons why Facebook is much more successful than Twitter and LinkedIn.)
If you haven’t heard of this new social media channel, you soon will. Pinterest is an invitation-only site that allows users to create virtual pinboards of the things they love, whether it’s products they are selling/want to buy, recipes to share, ideas for a dream house, or design project ideas.
Here are some facts about Pinterest:
- It’s driving more traffic for some online retailers than Google+
- It had more than 7M users in December 2011, up from 1.68M in September – a 329% increase in just a few months
Given those facts, it’s definitely worth checking out to see if it’s right for your brand.
Here’s a great review of whether Pinterest is right for your business. Hint: If your brand is or could be highly visual (photographers, wedding planners, etc. all the way through to “lifestyle” brands), this is a brilliant way to show off your stuff.
Would you use Pinterest for your business?