As part of the name change from ProtectStyle to PurThread, PurThread wanted to revamp its logo, keeping the needle and thread (reminiscent of the rod of Asclepius, the symbol of medicine) and the color palette. The new logo did exactly that and we positioned the needle and thread to subtly suggest the “E” after “Pur” to subtly reinforce the pronunciation. The client was delighted with the results and has received many positive comments on their new look and business cards. This project is being considered for PRINT Regional Design Annual Competition
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