Internet security breaches are never fun, but this latest one, Heartbleed, is particularly troublesome. This information is being updated in real time as I am writing this but latest estimates… More »
April Fool’s Day Fun: A Spoof on Advertising Videos
Happy April Fool’s Day! In honor of today’s silliness, we’ll share a fantastic spoof on the now classic advertising video. Oh, it hurts to say that we’ve been guilty of… More »
The Journey Is the Destination: A Case Study of a “Typical” Design Process
The design process is capricious. One of our latest projects is a classic example of this. Here’s how it’s gone so far: We promise the client two designs for the… More »
Are Tradeshows Still Valid? 22 Ways to Make Sure Your Next One Is
A client recently asked me a great question: “Are tradeshows still valid anymore?” When clients ask questions like this, it shows me they are open to the possibility that marketing… More »
Technology and Wisdom: Where and How Do They Intersect in Life, Work and Play? (Part 2)
Following up to last week’s post, here’s the second half of what I learned at Wisdom 2.0, a technology and wisdom conference I attended Feb. 14-17 in San Francisco. As… More »
Technology and Wisdom: Where and How Do They Intersect in Life, Work and Play? (Part 1)
Taking a break from my usual marketing-specific topics to do a review of a technology and wisdom conference I attended Feb. 14-17 called Wisdom 2.0 in San Francisco. The conference… More »
Using Logo Design as a Strategic Communication Tool to Drive Results
Logo design needs to drive results. The logo is an integral part of the brand. It is the public face of the brand every minute of every day. It needs… More »
Top 5 Web Design Trends for 2014
It’s that time of year. Prediction articles abound. Saw one set of web design predictions recently that I really liked because I’ve been thinking a lot recently about how web… More »
Six Essential Questions to Ask When Naming a New Initiative
One of the first steps toward launching a new initiative is to figure out a name. This can be a daunting task as there are many horror stories of naming… More »
How to Launch a Logo Design Right: Take a Cue from Cadillac
Cadillac launched its new logo design at the 2014 North American International Auto Show (NAIAS), the first new logo in 14 years. They dropped the “crest” as it had “become… More »
Google Acquisition of Nest: Stepping into the Smart Home Revolution
Google has just acquired Nest for $3.2B. That’s a lot of cash for a smart thermostat company, even if it may be an entry into the growing smart home market…. More »
Target Data Breach: A Lesson in Crisis Communication
The recent data breach by Target, the second largest in retail history, offers some very important lessons in how to do and how not to do crisis communication. Let’s review… More »
Twelve Days of Social Media: The ThinkResults Cheat Sheet
In the spirit of the upcoming holidays, we offer this gift to you. This is the cheat sheet we use when posting social media material to make sure we’ve covered… More »
Seven Tips and Tools to Make Corporate Blogging Easy and Effective
Everyone knows how important blogging is these days and if you have a corporate blog, you know it’s a hungry bird that needs a lot of filling. You also know… More »
Full of Gratitude: The ThinkResults Community Celebrates Our 10th Anniversary
What a magical morning we had at the ThinkResults 10th Anniversary at Quadrus Conference Center on October 24. A fantastic group of clients, supporters and members of the ThinkResults team… More »
Why Content Marketing Is Like an Oatmeal Cookie Recipe, Part II
The Silicon Valley Brand Forum (led by our very own Kevin Heney) was held October 22, 2013 at the Google campus in Mountain View, CA. The theme of this Forum… More »
Why Content Marketing Is Like an Oatmeal Cookie Recipe, Part I
As I was emptying out the end of the massive Costco package of oatmeal into our oatmeal container (yes, honey – we did use it all!), I noticed the famous… More »
To Subdomain or Not Subdomain: The Brand and SEO Answer is Yes!
A client is currently reviewing the subdomain versus separate sites question and is changing their strategy based on our feedback regarding brand and SEO value. So I thought it might… More »