Google has just acquired Nest for $3.2B. That’s a lot of cash for a smart thermostat company, even if it may be an entry into the growing smart home market.
I first heard about Nest, when I talked with Trae Vasallo earlier this year. They have been doing an absolutely fantastic job with their design and marketing work, IMHO, and she and I discussed that design ethic when we met.
Wanting to move into the smart home space is totally understandable. I’ve seen a lot of movement and trending into the smart home space here in Silicon Valley over the last six months to a year. Much as I love Nest and their ability to make one of the most boring items in the house sexy, I still couldn’t get the high price for a thermostat maker!
This morning, I read an article this morning from ZDNet, indicating the reason was really about acquiring the hardware design chops from Nest. Aha! Now I understand why Google would acquire Nest for such a price.
“Google CEO Larry Page likes to talk of beautiful design in software, cloud and hardware. The latter part has been lacking. Motorola does phones ok, but no one drools over those devices. …” (Larry Dignan, ZDNet)
It would seem that Nest, and its CEO, Tony Fadell, can provide Google with some of that design thinking necessary to create great products that make people drool. Bring it on, Tony!
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