Learn what 900 attendees and organizers said. Are you struggling to organize and create great experiences for virtual and hybrid events? A recent survey collected from over 900 event organizers and attendees by Whova, an all-in-one event management software company that focuses on in-person, hybrid, and virtual events, revealed their thoughts on and expectations for hybrid events. The… More »
Case Study: How to Drive Triple-Digit Increases in Social Media Reach and Engagement
One of our clients, Lazarex Cancer Foundation, a nonprofit that improves patient access to cancer clinical trials, was having some success with their social media but wanted it to be a much stronger part of their marketing mix. Before working with the ThinkResults team, social media was a part-time focus for the communications director. It… More »
Content Marketing Made Easy: How to Create 50+ Quality Pieces of Content in a Snap
Content marketing can be hard work. Especially long-form content creation such as whitepapers, podium presentations, keynotes and books. Here are our tips on how to create quality pieces of content in a snap!
Marketo Benchmarks: How Does Your Marketing Strategy Compare?
Over 1300 marketers from businesses of all sizes were surveyed for the 2017 Marketo North America Marketing Benchmark Report which looks at technology, multi-channel strategy, lifecycle marketing and metrics reporting. I’ve pulled out the most interesting and important findings for you … since I’ve already read all 53 pages. You’re welcome. Marketers across the board face the same… More »
Free Image Use For Social Media and 6 Great Sites Offering Attribution-Free Collections
This post was updated on July 5, 2018. Our team recently had a conversation about the use of free images in blogs and social media posts. Of course we all know better than to just pull something from Google, but there were still some open questions about creative commons, attribution, and to what extent exactly… More »
We Did It Again: ThinkResults Once Again Named as One of the Top Agencies in Silicon Valley
Last December, we announced that ThinkResults Marketing had been listed as one of the top agencies in Silicon Valley for 2014. And again this year, in August, we were listed by the Silicon Valley Business Journal as one of the top agencies in Silicon Valley for 2015. We are so proud of this recognition! We… More »
How to Launch Anything: Guy Kawasaki’s Art of the Start 2.0
Guy Kawasaki is speaking in Mountain View on August 20, so I am reading his latest book, Art of the Start 2.0. It’s a fantastic and practical book for anyone starting anything whether it s a new company product or service, or generating a change internally within a larger organization. Since this describes so much… More »
Your Brain on Logos: What Neuroscience Tells Us about Logo Design
Our brains are very interesting places. Neuroscience is finding more and more fascinating information on how we process and store information based on MRI research. Design is no stranger to the world of influencing human behaviour and in a recent article on how your brain “sees” logos, I found some very interesting findings. First, here is… More »
Microsoft Ventures Demo Day: A Sneak Peek into the Future of Home Automation
Microsoft Ventures‘ first Seattle Demo Day on Dec. 10 was a huge success. Nearly 400 people crowded into the small venue featuring the ten startups that have been in residence since August 2014. All ten companies have home automation technology as that was the theme for this first round of companies for Microsoft Ventures Seattle, in… More »
What is the True Purpose of Marketing?
I’ve been thinking a lot about the function of marketing lately and its role in the business. What IS our true purpose in marketing? Perhaps it was seeing lava flowing on the Big Island over Thanksgiving and the calm reaction of the residents as it slowly shifted directions, burning up everything in its slow progression…. More »
The High Cost of Free: The Next Wave Beyond Free Internet and Social Media
Have you heard the news about Ello, the new ad-free, invitation-only alternative to Facebook? Apparently invites are so valuable that they are being sold on eBay for up to $500 for 33 invites. The site is reporting that they are getting up to 31,000 requests per hour. I’ve put mine in, just out of curiosity…. More »
The Gap: The Difference between Vision and Reality in the Creative Mind
I’ve spent most of my career working with creatives. I love them. And they drive me crazy at the same time. And I’m one of them as well, struggling with my own art in transforming companies and individuals and functioning as creative director for clients. One of my coaching clients, a high-level engineer (which is… More »
The Tale of Two Products: Why Knowing Your Customers is Job #1
During my recent family summer vacation, I ran across two very different consumer packaged goods (CPG) summer promotions, one a very effective marketing strategy and execution and one I’m quite sure will not drive significant results. As a tech marketer, I have deep respect for my CPG colleagues because they have access to huge amounts of… More »
Are Tradeshows Still Valid? 22 Ways to Make Sure Your Next One Is
A client recently asked me a great question: “Are tradeshows still valid anymore?” When clients ask questions like this, it shows me they are open to the possibility that marketing tactics have changed (yes) and that some of the oldies still work (yes). Despite the general mood, tradeshows and other event marketing tactics are still… More »
Google Acquisition of Nest: Stepping into the Smart Home Revolution
Google has just acquired Nest for $3.2B. That’s a lot of cash for a smart thermostat company, even if it may be an entry into the growing smart home market. I first heard about Nest, when I talked with Trae Vasallo earlier this year. They have been doing an absolutely fantastic job with their design… More »
Why Content Marketing Is Like an Oatmeal Cookie Recipe, Part II
The Silicon Valley Brand Forum (led by our very own Kevin Heney) was held October 22, 2013 at the Google campus in Mountain View, CA. The theme of this Forum was Aligning Content Strategy with Brand Strategy, a very hot topic right now. In the prior post, I talked about how Quaker oats and other consumer… More »
Why Content Marketing Is Like an Oatmeal Cookie Recipe, Part I
As I was emptying out the end of the massive Costco package of oatmeal into our oatmeal container (yes, honey – we did use it all!), I noticed the famous Quaker Vanishing Oatmeal Raisin Cookie recipe on the bottom of the box. My next thought was that I should make some of those cookies soon…. More »
Latest Facebook Redesign: Implications for Your Facebook Content Strategy
Constantly implementing new ideas and directions, the latest Facebook redesign was done with the intent of positioning Facebook as a personalized newspaper. These changes have important ramifications for your content strategy. With a strong emphasis on visual content, Facebook has made changes to create subfeeds within categories, as well as allowing larger images since, time… More »