Did you know that the average person spends about 7 hours per day on the internet? That is a 9% increase from 2020’s average, meaning we almost spend as much time online as we do sleeping. Covid-19 affected communities around the world, forcing the majority of individuals to transition into the digital world. The recent Hootsuite Digital 2021 report… More »
The Digital Trends Shaping Marketing Strategies in 2021
In a comprehensive LinkedIn SlideShare, Hootsuite and We Are Social teamed up to summarize the digital trends of 2020. From internet use to social media reach, this summary of trends from 2020 is a glimpse into what will shape digital going forward. As we start 2021, it’s time we reflect on what we learned from… More »
Case Study: How to Drive Triple-Digit Increases in Social Media Reach and Engagement
One of our clients, Lazarex Cancer Foundation, a nonprofit that improves patient access to cancer clinical trials, was having some success with their social media but wanted it to be a much stronger part of their marketing mix. Before working with the ThinkResults team, social media was a part-time focus for the communications director. It… More »
Join Jenn LeBlanc at QuickBooks Connect Panel: How to Build Your Brand Without Blowing Your Budget
Jenn LeBlanc is excited to have been chosen as panelist on How to Build Your Brand Without Blowing Your Budget at QuickBooks Connect on October 26. The panel of experts will discuss the value of a brand, the importance of brand in the context of the digital age, what the first steps are in branding or… More »
Free Image Use For Social Media and 6 Great Sites Offering Attribution-Free Collections
This post was updated on July 5, 2018. Our team recently had a conversation about the use of free images in blogs and social media posts. Of course we all know better than to just pull something from Google, but there were still some open questions about creative commons, attribution, and to what extent exactly… More »
The High Cost of Free: The Next Wave Beyond Free Internet and Social Media
Have you heard the news about Ello, the new ad-free, invitation-only alternative to Facebook? Apparently invites are so valuable that they are being sold on eBay for up to $500 for 33 invites. The site is reporting that they are getting up to 31,000 requests per hour. I’ve put mine in, just out of curiosity…. More »
Using Vine and Instagram to Your Video Marketing Advantage
Vine and Instagram are the happy marriage of video marketing and social media. It can be a challenge to create video content for these social media platforms because they have extremely short time limits. Almost all the typical formats of video marketing mentioned in our last video marketing post are possible on Vine and Instagram, but it does… More »
New FDA Social Media Guidance Means Marketers Must Skip Twitter
The FDA recently released two draft guidance documents on the use of social media platforms by drug and device manufacturers. Guidance on the inclusion of risk and benefit information is one of the most important pieces to come out of the documents. The draft states that the character limitation on certain social media platforms does… More »
Technology and Wisdom: Where and How Do They Intersect in Life, Work and Play? (Part 2)
Following up to last week’s post, here’s the second half of what I learned at Wisdom 2.0, a technology and wisdom conference I attended Feb. 14-17 in San Francisco. As I mentioned last week, the conference was about exploring the intersection between technology and wisdom, with leaders from Google, Facebook, Linked In and other tech… More »
Technology and Wisdom: Where and How Do They Intersect in Life, Work and Play? (Part 1)
Taking a break from my usual marketing-specific topics to do a review of a technology and wisdom conference I attended Feb. 14-17 called Wisdom 2.0 in San Francisco. The conference was about exploring the intersection between technology and wisdom, with leaders from Google, Facebook, Linked In and other tech companies with mindfulness leaders such as… More »
Twelve Days of Social Media: The ThinkResults Cheat Sheet
In the spirit of the upcoming holidays, we offer this gift to you. This is the cheat sheet we use when posting social media material to make sure we’ve covered everything in those 140-character to 2000-character posts. We thought it might be helpful for you as well. Also be sure to check out the social… More »
Seven Tips and Tools to Make Corporate Blogging Easy and Effective
Everyone knows how important blogging is these days and if you have a corporate blog, you know it’s a hungry bird that needs a lot of filling. You also know how important it is to have that content be optimized so search engines will find your great content. So what’s your corporate blogging plan? Here… More »
Latest Facebook Redesign: Implications for Your Facebook Content Strategy
Constantly implementing new ideas and directions, the latest Facebook redesign was done with the intent of positioning Facebook as a personalized newspaper. These changes have important ramifications for your content strategy. With a strong emphasis on visual content, Facebook has made changes to create subfeeds within categories, as well as allowing larger images since, time… More »
Facebook Content Strategy: Why Being Smart Is Better than Being Big
In contrast to the truly uninspired Pepsi Facebook strategy we reviewed last week, a small nonprofit here in the Bay Area, is doing something very interesting and increasing fan engagement at the same time. Probably not a coincidence! In the spirit of transparency, this nonprofit is a ThinkResults client but we did not come up… More »
Facebook Content Strategy: Why Pepsi Has It All Wrong
At the risk of getting slammed by the Pepsi brand team, I just have to point out that being a big brand and having a big budget doesn’t always equal smart. The Pepsi Facebook strategy is … lame. There’s no other way to describe it. Here are a few representative posts: Tuesday, January 15 Saturday,… More »
Quick Tips to Prepare for the March 30 Facebook Timeline Deadline
With the March 30 deadline looming for the Facebook transition to the new Timelime format for brands, there is much to learn. Here’s another great article on some of the key new features and how to best take advantage of them: http://www.socialmediaexaminer.com/7-new-facebook-changes-impacting-businesses/ I particularly like Tip #4 about the new application display format and how… More »
Facebook Timeline for Brands: Big Changes
We have gotten lots of questions over the last week about the new Timeline format for brands, which will become mandatory by March 31. It’s definitely a big change in the way your brand page looks. If you’ve already converted over to the new timeline format on your personal page, it will be a bit… More »
Pinterest Is Building a Social Circle of Love
Happy Valentine’s Day everyone! Pinterest is definitely a place of love. And I expect that will continue for some time as we are highly visual creatures. It’s in our nature. (BTW, I think, as an evolutionary biologist by training, this is one of the main reasons why Facebook is much more successful than Twitter and… More »