If you are making a big change, a leapfrog change, like repositioning your company, you will need to gather input from the people who will be affected by the change…. More »
The Gap: The Difference between Vision and Reality in the Creative Mind
I’ve spent most of my career working with creatives. I love them. And they drive me crazy at the same time. And I’m one of them as well, struggling with… More »
San Francisco Foster Youth Fund Wine Tasting and Fundraiser
On October 9, we are sponsoring the San Francisco Foster Youth Fund Wine Tasting and Fundraiser event. Besides great wine and appetizers, there will be a silent auction. Please join… More »
“Paws with Patriots” Wine Gala
On September 13, ThinkResults is proud to be a sponsor of Operation Freedom Paws’ “Paws with Patriots” Wine Gala at the Mountain Winery. Come on out and join us for… More »
The Dangerous World of Rebranding: The New Airbnb Launch
While there has been a ton of controversy about the new Airbnb logo design (it’s too sexual, it looks too much like another logo launched at nearly the same time), dubbed… More »
The “Busyness” Competition: Who Wins?
It’s summer time, which means time for new thinking and a new book in my mind. Currently, I’m reading Overwhelmed: Work, Love, and Play When No One Has the Time by… More »
Using Vine and Instagram to Your Video Marketing Advantage
Vine and Instagram are the happy marriage of video marketing and social media. It can be a challenge to create video content for these social media platforms because they have extremely short… More »
7 Fresh Ideas for New Video Content
As a follow up to the earlier 4 Tips for Video Marketing Success post, here are seven different video types to inspire some fresh approaches to your video marketing strategy…. More »
Launch Readiness Assessment
BitKeeper wanted to relaunch its brand and therefore needed to understand the full scope and impact of this decision before beginning. ThinkResults worked with the BitKeeper team to do a… More »
OFP Board Facilitation
The Executive Director (ED) and Board of Operation Freedom Paws needed a facilitator for their annual two-day Board Retreat. They hired Jenn LeBlanc to facilitate, with a special focus on… More »
Six Simple Rules for Your Next Website Design
These six basic but oh-so-often violated simple rules should guide the design for any website. Despite the simplicity of these, we’ve seen every single one of these rules being broken… More »
enACT (Ready, Set, Launch!)
enACT, a new consumer energy management software platform, needed a new logo as part of their overall launch project, which included a new website. The original logo in this case… More »
Logo Designs: From Elegant to Weird
Getting stuck in San Francisco traffic means I get to look around at what’s happening in the city. I always enjoy the colorful pole flag banners lining the streets around… More »
4 Tips for Video Marketing Success
Video is such an important element of any marketing strategy because it gives marketers the power to show, instead of tell. If a picture is worth a thousand words, how… More »
New FDA Social Media Guidance Means Marketers Must Skip Twitter
The FDA recently released two draft guidance documents on the use of social media platforms by drug and device manufacturers. Guidance on the inclusion of risk and benefit information is… More »
The Tale of Two Products: Why Knowing Your Customers is Job #1
During my recent family summer vacation, I ran across two very different consumer packaged goods (CPG) summer promotions, one a very effective marketing strategy and execution and one I’m quite sure… More »
Gray Hat SEO: 4 Ways to Bend the Rules
As the color suggests, gray hat SEO is defined as white hat tactics plus a few tactics that bend the search engines’ rules a bit. Some SEO professionals believe that… More »
White Hat vs. Black Hat SEO: 6 Ways to Keep Your Site from Being Blacklisted
First of all, SEO professionals do not wear colored hats. The term’s origins come from the Westerns, in which the hero wears a white hat and the villain wears a… More »