We certainly think so. This new infographic report from Marketo certainly paints a convincing picture. Content marketing budgets are growing; over the next 12 months, 51% of companies will increase the budget for these programs. So what are the top reasons companies using content marketing, according to Marketo? Risk mitigation Lead generation Lead nurturing Lead… More »
Is Your Website Sticky or Slippery?
One of the nice things about having been working in the web world since the mid-90s (I came out of the science world so we were “playing” with the web before it became a big popular thing), I’ve seen a lot of trends and changes. Always interesting to see how things change. Five or so… More »
Best Days to Send Email Messages
“What’s the best day for us to send our email message/newsletter?” I get this question A LOT from clients so I’ll share it here. I’ve always gone by a rule of thumb that messages should be sent on Tuesdays, Wednesdays or Thursdays, only because Mondays are generally hectic and Fridays are check-out days. For this… More »