“What’s the best day for us to send our email message/newsletter?” I get this question A LOT from clients so I’ll share it here.
I’ve always gone by a rule of thumb that messages should be sent on Tuesdays, Wednesdays or Thursdays, only because Mondays are generally hectic and Fridays are check-out days. For this column, I decided to do some actual research to see if my hunches were true.
According to EmailLabs, an email marketing firm, Tuesday is in fact the biggest sending day for sending email messages, followed by Wednesday and then Thursday. This data is from 2003, but I doubt there’s any reason to think things have changed much since then in terms of our usual business patterns.
Interestingly, Wednesday is the day most email messages are opened. That may be related to all those messages sent on Tuesdays. That also means most email is smellier than a dead fish after 24 hours, so time your messages carefully!
The other very interesting this I discovered was that 11 am PST is the peak time for email messages to be opened. Apparently, we West Coasters check email before lunch and East Coasters tend to do it as an mid-afternoon break. Who knew we had different email reading patterns that depended on geography?
Throughout the month, I’m going to explore various email metrics that you may want to track after you send out your next message … on a Tuesday, right? (smile)