Last week, I talked about the importance of making your relationship with your marketing agency as productive as possible. I shared the first two rules that I’ve learned over the… More »
How to Get the Most from Your Agency
Whether you’re just starting out working with an agency or have been doing so for a while, it’s important to know how to make this relationship as productive as possible…. More »
What to Expect from an Agency?
Now that you’ve hired that great agency, you need to understand what you can expect from them as your partner for success. You should expect great performance. Every agency person… More »
How to Choose an Agency
So you’re thinking about hiring an agency. Good for you! That means you’re ready to expand and are taking the next step of securing help so you can get there…. More »
The Power of Branded Events
A branded executive event can do wonders for your sales cycle. I recently attended an executive forum hosted by a large payroll company and it was a great experience for many… More »
Choosing Your Baby (Company)’s Name – Part IV
Over the last three weeks, I’ve shared some common rules I’ve used in naming new companies/products/services over the years. Hopefully these guidelines will be helpful to you. Another big decision… More »
Choosing Your Baby (Company)’s Name – Part III
Over the last two weeks, I shared some important rules about naming a company/product/service including making short, memorable, easy to say, with a good URL and being sure it won’t… More »
Choosing Your Baby (Company)’s Name – Part II
Last week, I talked about the importance of keeping the new company/product/service name short and memorable. Those two rules are a great start, and here are a few others to… More »
Flaunting It: Why Being Bold Matters
Have you seen the ads for LifeLock? If you have, you know they are very difficult ignore. They feature the CEO, Todd Davis, SSN 457-55-5462, standing there boldly holding out… More »
Choosing Your Baby (Company)’s Name
So you’ve decided to have a … company. One of the first (of many) decisions is what to name it, right? This is an important, and often emotional, decision that… More »
Zen and the Art of Speaking
Sometimes less really IS more. I just returned from a weekend at a Buddhist/Zen meditation center (those who know me found it amusing that I chose to be (or even… More »
A Powerful Tagline Can Make An Entire Ad Campaign
I recently returned from a great weekend getaway with my husband to Las Vegas. Although I was on vacation, I just can’t stop myself when it comes to looking for… More »
Measuring the Value and Cost Effectiveness of Events
Last week, we discussed how to calculate the Impact, a very important metric that measures how many people you impacted at a certain show, versus just the number of attendees…. More »
Measuring the Impact of Your Events
Generally, most marketers use the number of attendees as a metric to measure the success of an event. Part of the problem with using attendees as a metric is it’s… More »
Measuring the Success of Events
I recently taught a workshop for marketers about metrics and using them to inform your marketing programs. The topic that seemed to most pique their interest was the section on… More »
Email metrics: Conversion Rates
Now that you know when to send your email messages, and how to read your delivery rates, open rates, read rates and click-through rates, let’s turn to the final and… More »
Email metrics: Click-through Rates
Ah, now we get to the meat of any email campaign … how many of your recipients took an action and clicked through on one or more of the links… More »
The Paradox of Super Bowl Sunday in the World of Pay-per-Click
By the time you read this, the most exciting advertising day of the year will be over. Along with the leftover guacamole, we marketing obsessed folks will rehash every ad… More »