Last week I shared some of the details of my interview Trae Vasallo, General Partner at Kleiner Perkins Caufield & Byers (KPCB). As I mentioned, I wanted to get her… More »
Want the Golden Ring? Tips for Success from a Top VC
I recently interviewed Trae Vasallo, General Partner at Kleiner Perkins Caufield & Byers (KPCB) because I wanted to get her perspective on coaching women and launching great technology companies. I… More »
4 Tips for Picking the Right Color for Your Brand
I’m back from a brief commercial break while I recovered from ACL (knee) surgery to talk about color theory and how it applies to your brand. This question came up… More »
What’s Old is New Again: It’s All About Engagement (and Metrics)
“It’s time to stop thinking about new vs. old media, or traditional vs. online. The goal is engaging audiences wherever they are. Video is video. “ – Jay Fulcher, CEO, Ooyala… More »
Xalud (Ready, Set, Launch!)
Xalud Therapeutics, a biotech with a novel pain therapeutic, needed to develop a strong, professional brand and get online quickly to support a round of fundraising. We gave them a… More »
Intelligent Healthcare (Relaunch)
Intelligent Healthcare, a healthcare analytics company, needed to relaunch its brand to prepare for growth and to modernize their online presence. A key part of the rebranding was to make… More »
PurThread Online Advertising
Our medical textiles client, PurThread, wanted to run some A/B testing of the concepts we developed for their launch simply because they liked both concepts so much, they couldn’t decide… More »
Latest Facebook Redesign: Implications for Your Facebook Content Strategy
Constantly implementing new ideas and directions, the latest Facebook redesign was done with the intent of positioning Facebook as a personalized newspaper. These changes have important ramifications for your content… More »
Know Your Users: Simple Features Make the Difference
In web design, as in life, sometimes the smallest gesture can make the biggest impact. I was recently asked by a Board member of the nonprofit, Center for Domestic Peace… More »
Facebook Content Strategy: Why Being Smart Is Better than Being Big
In contrast to the truly uninspired Pepsi Facebook strategy we reviewed last week, a small nonprofit here in the Bay Area, is doing something very interesting and increasing fan engagement… More »
Facebook Content Strategy: Why Pepsi Has It All Wrong
At the risk of getting slammed by the Pepsi brand team, I just have to point out that being a big brand and having a big budget doesn’t always equal… More »
Senior Seasons SEO Strategy
Senior Seasons is thrilled with the more than 50% increase in site traffic they are now enjoying. They came to ThinkResults asking us to help them compete online with large… More »
The Results Are In: The 2012 ThinkResults Launch Survey
Back in the summer, in partnership with our survey partner, The Insight Advantage, we surveyed B2B and B2C leaders about their experiences with launches within their companies over the past… More »
My virgin Virgin Experience: A Brand that Surrounds Its Customers with Care
Just had my virgin Virgin America experience and it was awesome. I am a new convert. They take air travel to a very civilised 😉 plane. Not only do they… More »
Our Latest Mission: Rebranding a Nonprofit to Win
Over the summer, we’ve been secretly working on a great project … we’re doing a pro bono brand relaunch for Operation Freedom Paws. Why? Because we are a bunch of… More »
A Nine Year Birth: The ThinkResults Marketing Manifesto
Some births simply take longer than others. This Manifesto has been nine years in the making. Now that there is a solid team here at ThinkResults, this baby was ready… More »
Is Content Marketing Replacing Traditional Advertising?
We certainly think so. This new infographic report from Marketo certainly paints a convincing picture. Content marketing budgets are growing; over the next 12 months, 51% of companies will increase… More »
Google AdWords: The Zen Moment When Your Messaging Hits the Road
We’ve often joked that you know your messaging is tight when you can get it all into a Google Ad. Seriously. With a 25-character headline, and two 35-character description lines,… More »