Our medical textiles client, PurThread, wanted to run some A/B testing of the concepts we developed for their launch simply because they liked both concepts so much, they couldn’t decide between them. So we did that for a month at a key online property.
After our first testing period, we were thrilled to discover that the ad that we felt was strongest not only outperformed the other concept, it also performed on par with an ad done by Clorox (yes, THAT Clorox). We take that as personal affirmation that even small agencies and growing companies can compete with the much larger budgets, teams and reach of international brands such as Clorox.
Reminds us of the phrase “Whoever said you can’t be effective if you’re small has never been in a sleeping bag with a mosquito.”