As I was emptying out the end of the massive Costco package of oatmeal into our oatmeal container (yes, honey – we did use it all!), I noticed the famous Quaker Vanishing Oatmeal Raisin Cookie recipe on the bottom of the box. My next thought was that I should make some of those cookies soon…. More »
To Subdomain or Not Subdomain: The Brand and SEO Answer is Yes!
A client is currently reviewing the subdomain versus separate sites question and is changing their strategy based on our feedback regarding brand and SEO value. So I thought it might be valuable to share this thinking with all of you. A subdomain looks like this: Subdomain.YourMainSite.com As opposed to: NewWebsite.com Notice that “NewWebsite.com” has no… More »
Tips from the Trenches: Trae Vasallo on Launching Well
Last week I shared some of the details of my interview Trae Vasallo, General Partner at Kleiner Perkins Caufield & Byers (KPCB). As I mentioned, I wanted to get her perspective both on coaching women (and btw, the tips are applicable to men as well!) and launching great technology companies. We talked for a while… More »
Want the Golden Ring? Tips for Success from a Top VC
I recently interviewed Trae Vasallo, General Partner at Kleiner Perkins Caufield & Byers (KPCB) because I wanted to get her perspective on coaching women and launching great technology companies. I had heard about her on many occasions and was encouraged to seek her out. Calling up one of the most powerful VCs in the world… More »
4 Tips for Picking the Right Color for Your Brand
I’m back from a brief commercial break while I recovered from ACL (knee) surgery to talk about color theory and how it applies to your brand. This question came up during our webinar last month on strategic branding. One of the attendees was in the process of developing her brand for the first time and… More »
What’s Old is New Again: It’s All About Engagement (and Metrics)
“It’s time to stop thinking about new vs. old media, or traditional vs. online. The goal is engaging audiences wherever they are. Video is video. “ – Jay Fulcher, CEO, Ooyala This quote from my good friend, Jay Filcher, CEO of Ooyala, a video analytics platform to track viewer engagement with actionable metrics across all devices…. More »
Xalud (Ready, Set, Launch!)
Xalud Therapeutics, a biotech with a novel pain therapeutic, needed to develop a strong, professional brand and get online quickly to support a round of fundraising. We gave them a completely redesigned website, new business cards and a PPT template to get them off and running. Feedback from investors was very positive. One investment banker… More »
Intelligent Healthcare (Relaunch)
Intelligent Healthcare, a healthcare analytics company, needed to relaunch its brand to prepare for growth and to modernize their online presence. A key part of the rebranding was to make it clear that Intelligent Healthcare can take all sorts of disparate patient data and make it actionable for doctors and for administrators. The image below… More »
PurThread Online Advertising
Our medical textiles client, PurThread, wanted to run some A/B testing of the concepts we developed for their launch simply because they liked both concepts so much, they couldn’t decide between them. So we did that for a month at a key online property. After our first testing period, we were thrilled to discover that… More »
Latest Facebook Redesign: Implications for Your Facebook Content Strategy
Constantly implementing new ideas and directions, the latest Facebook redesign was done with the intent of positioning Facebook as a personalized newspaper. These changes have important ramifications for your content strategy. With a strong emphasis on visual content, Facebook has made changes to create subfeeds within categories, as well as allowing larger images since, time… More »
Know Your Users: Simple Features Make the Difference
In web design, as in life, sometimes the smallest gesture can make the biggest impact. I was recently asked by a Board member of the nonprofit, Center for Domestic Peace to help them with their brand strategy. So first thing I did was look up their website (like 90% of people). What struck me the… More »
Facebook Content Strategy: Why Being Smart Is Better than Being Big
In contrast to the truly uninspired Pepsi Facebook strategy we reviewed last week, a small nonprofit here in the Bay Area, is doing something very interesting and increasing fan engagement at the same time. Probably not a coincidence! In the spirit of transparency, this nonprofit is a ThinkResults client but we did not come up… More »
Facebook Content Strategy: Why Pepsi Has It All Wrong
At the risk of getting slammed by the Pepsi brand team, I just have to point out that being a big brand and having a big budget doesn’t always equal smart. The Pepsi Facebook strategy is … lame. There’s no other way to describe it. Here are a few representative posts: Tuesday, January 15 Saturday,… More »
Senior Seasons SEO Strategy
Senior Seasons is thrilled with the more than 50% increase in site traffic they are now enjoying. They came to ThinkResults asking us to help them compete online with large national chains and drive more traffic to their site. We crafted a strong content and search engine optimization strategy for their site, which has been… More »
The Results Are In: The 2012 ThinkResults Launch Survey
Back in the summer, in partnership with our survey partner, The Insight Advantage, we surveyed B2B and B2C leaders about their experiences with launches within their companies over the past year. The results that we saw were very consistent with the experiences we’ve seen with our clients here at ThinkResults. The majority of respondents were… More »
My virgin Virgin Experience: A Brand that Surrounds Its Customers with Care
Just had my virgin Virgin America experience and it was awesome. I am a new convert. They take air travel to a very civilised 😉 plane. Not only do they understand their travelers and what they want — flexible, personal food and drink delivery, personalized viewing options, great music, power at every seat (the only… More »
Our Latest Mission: Rebranding a Nonprofit to Win
Over the summer, we’ve been secretly working on a great project … we’re doing a pro bono brand relaunch for Operation Freedom Paws. Why? Because we are a bunch of softies here at ThinkResults. The combination of giving shelter dogs new lives as service dogs and helping veterans with invisible wounds move back into a… More »
A Nine Year Birth: The ThinkResults Marketing Manifesto
Some births simply take longer than others. This Manifesto has been nine years in the making. Now that there is a solid team here at ThinkResults, this baby was ready to come out. Thanks to the ThinkResults team for their edits, comments and feedback on my original draft. The ThinkResults Manifesto This is a living,… More »