The Watermark Innovation Conference is an annual event that examines why innovation is so imperative to the success of companies across all disciplines. Each year industry leaders share cutting edge information, the hottest trends, and the latest innovations from their sectors. Below are our key takeaways. It’s Never Too Late to Embrace Innovation The constant… More »
Writing Effective Emails – Make Sure You’re Getting Heard
Email has been around for well over a decade and is a valuable tool that most of us use daily. Because so much of our business communications are done via email, it’s incredibly important to hone effective communication and email skills. Although it’s a great tool, it can be difficult to convey emotion or to… More »
Marketo Benchmarks: How Does Your Marketing Strategy Compare?
Over 1300 marketers from businesses of all sizes were surveyed for the 2017 Marketo North America Marketing Benchmark Report which looks at technology, multi-channel strategy, lifecycle marketing and metrics reporting. I’ve pulled out the most interesting and important findings for you … since I’ve already read all 53 pages. You’re welcome. Marketers across the board face the same… More »
Cheat Sheet: Most Common Graphic Design File Types
Graphic designers typically work with three main programs which are all part of Adobe Creative Suite (CS): Illustrator, Photoshop and InDesign. We’ve outlined these three programs below along with their basic uses and restrictions. Abobe Illustrator – AI: The files generated are vector art. This means that all objects can be manipulated, recolored, resized, etc…. More »
Free Image Use For Social Media and 6 Great Sites Offering Attribution-Free Collections
This post was updated on July 5, 2018. Our team recently had a conversation about the use of free images in blogs and social media posts. Of course we all know better than to just pull something from Google, but there were still some open questions about creative commons, attribution, and to what extent exactly… More »