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Google AdWords: The Zen Moment When Your Messaging Hits the Road

July 10, 2012 by ThinkResults Marketing Leave a Comment

We’ve often joked that you know your messaging is tight when you can get it all into a Google Ad. Seriously. With a 25-character headline, and two 35-character description lines, crafting a great on-message Google Ad is a Zen-like exercise in branding elegance. This is often where we find out how … [Read more...]

Filed Under: Advertising, Digital Marketing, Marketing, Positioning, Search Tagged With: advertising, bing, google, Google AdWords, internet marketing, messaging, online marketing, Search engine marketing (SEM), Search engine optimization (SEO), SEO best practices

Three Easy Steps for Raising Your Google AdWords Quality Score

June 21, 2012 by ThinkResults Marketing Leave a Comment

There is a lot of blather about creating quality Google AdWord campaigns and increasing your Quality Score, but it’s really a very simple formula: Target Keyword + Repeat Target Keyword in the Ad + Repeat Target Keyword on your Landing Page = High Quality Score So in the example we had in the … [Read more...]

Filed Under: Advertising, Digital Marketing, Marketing, Search Tagged With: advertising, bing, google, Google AdWords, internet marketing, online marketing, Search engine marketing (SEM), Search engine optimization (SEO), SEO best practices

Do You Know Your Quality Score and How It Affects Your Google AdWords?

April 10, 2012 by ThinkResults Marketing Leave a Comment

Did you know that a poorly executed Google AdWords campaign will make your ads more expensive and less frequent? Yup. Google has a logical system to track and rate  the quality of any advertisers campaign. It’s called a “Quality Score." This makes perfect sense from a user experience perspective. … [Read more...]

Filed Under: Advertising, Digital Marketing, Marketing, Search Tagged With: advertising, bing, google, Google AdWords, internet marketing, online marketing, Search engine marketing (SEM), Search engine optimization (SEO), SEO best practices

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