Google AdWords: The Zen Moment When Your Messaging Hits the Road
We’ve often joked that you know your messaging is tight when you can get it all into a Google Ad. Seriously. With a 25-character headline, and two 35-character description lines, crafting a great on-message Google Ad is a Zen-like exercise in branding elegance. This is often where we find out how … [Read more...]
Three Easy Steps for Raising Your Google AdWords Quality Score
There is a lot of blather about creating quality Google AdWord campaigns and increasing your Quality Score, but it’s really a very simple formula: Target Keyword + Repeat Target Keyword in the Ad + Repeat Target Keyword on your Landing Page = High Quality Score So in the example we had in the … [Read more...]
Do You Know Your Quality Score and How It Affects Your Google AdWords?
Did you know that a poorly executed Google AdWords campaign will make your ads more expensive and less frequent? Yup. Google has a logical system to track and rate the quality of any advertisers campaign. It’s called a “Quality Score." This makes perfect sense from a user experience perspective. … [Read more...]