Have you seen the ads for LifeLock? If you have, you know they are very difficult ignore. They feature the CEO, Todd Davis, SSN 457-55-5462, standing there boldly holding out his social security card. And offering you a million dollars if his service doesn’t protect your name and SSN from identity theft. Now if there’s… More »
Choosing Your Baby (Company)’s Name
So you’ve decided to have a … company. One of the first (of many) decisions is what to name it, right? This is an important, and often emotional, decision that is no less crucial than naming a baby. Except there can be more than one Brittany or Jennifer (trust me on that one … there… More »
Zen and the Art of Speaking
Sometimes less really IS more. I just returned from a weekend at a Buddhist/Zen meditation center (those who know me found it amusing that I chose to be (or even could be!) silent for a full day … but that’s a different story). As always, I was (subconsciously) on the lookout for good marketing ideas. I’m an… More »
A Powerful Tagline Can Make An Entire Ad Campaign
I recently returned from a great weekend getaway with my husband to Las Vegas. Although I was on vacation, I just can’t stop myself when it comes to looking for great ideas — even when I think I’m just relaxing. We stayed at the Bellagio, and the in room magazine had a GREAT ad on… More »