Everyone knows how important blogging is these days and if you have a corporate blog, you know it’s a hungry bird that needs a lot of filling. You also know how important it is to have that content be optimized so search engines will find your great content. So what’s your corporate blogging plan? Here… More »
Is Content Marketing Replacing Traditional Advertising?
We certainly think so. This new infographic report from Marketo certainly paints a convincing picture. Content marketing budgets are growing; over the next 12 months, 51% of companies will increase the budget for these programs. So what are the top reasons companies using content marketing, according to Marketo? Risk mitigation Lead generation Lead nurturing Lead… More »
AMA’s “Cracking the Code”: Social Media Trends
In our previous entry, we discussed the recent American Marketing Association virtual event, Cracking the Code: Advanced Social Media Strategies. It is more apparent than ever that social media has become essential to any company that wants to remain on the cutting edge of marketing. The event’s presenters delved deep into the issues surrounding the… More »