“It’s time to stop thinking about new vs. old media, or traditional vs. online. The goal is engaging audiences wherever they are. Video is video. “ – Jay Fulcher, CEO, Ooyala This quote from my good friend, Jay Filcher, CEO of Ooyala, a video analytics platform to track viewer engagement with actionable metrics across all devices…. More »
The Results Are In: The 2012 ThinkResults Launch Survey
Back in the summer, in partnership with our survey partner, The Insight Advantage, we surveyed B2B and B2C leaders about their experiences with launches within their companies over the past year. The results that we saw were very consistent with the experiences we’ve seen with our clients here at ThinkResults. The majority of respondents were… More »
Measuring the Value and Cost Effectiveness of Events
Last week, we discussed how to calculate the Impact, a very important metric that measures how many people you impacted at a certain show, versus just the number of attendees. Once you have your Impact number calculated, you can use it to determine some additional valuable metrics, including your response rate for that show and… More »
Measuring the Impact of Your Events
Generally, most marketers use the number of attendees as a metric to measure the success of an event. Part of the problem with using attendees as a metric is it’s generally an overestimation of your ability to impact your audience unless you are a very large company, such as IBM or Cisco, or you are… More »
Measuring the Success of Events
I recently taught a workshop for marketers about metrics and using them to inform your marketing programs. The topic that seemed to most pique their interest was the section on event metrics. Not a huge surprise, given those events (tradeshows, conferences, customer events, etc.) is typically a huge line item in any brand marketing budget…. More »
Email metrics: Conversion Rates
Now that you know when to send your email messages, and how to read your delivery rates, open rates, read rates and click-through rates, let’s turn to the final and most important metric: the conversion rate. This is the one metric that is most commonly NOT measured, simply because it’s a little harder to do… More »
Email metrics: Click-through Rates
Ah, now we get to the meat of any email campaign … how many of your recipients took an action and clicked through on one or more of the links in your email message? This is really important to know. We send out email messages because we want to change behavior, right? We want people… More »
Email metrics: Delivery, Open and Read Rates
So you’ve sent out your first email newsletter and you want to know who “got” it. Well, that’s a tricky question. Your email provider should be able to provide you with some basic metrics on your message, including the delivery rate, open rate, and hopefully, the read rate. It’s good to know how many were… More »