Ah, now we get to the meat of any email campaign … how many of your recipients took an action and clicked through on one or more of the links in your email message? This is really important to know. We send out email messages because we want to change behavior, right? We want people… More »
The Paradox of Super Bowl Sunday in the World of Pay-per-Click
By the time you read this, the most exciting advertising day of the year will be over. Along with the leftover guacamole, we marketing obsessed folks will rehash every ad that aired on Super Bowl Sunday, including who made the biggest faux pas (“What were they thinking??!”), the newcomers, and the trend-setters. For those of… More »
Email metrics: Delivery, Open and Read Rates
So you’ve sent out your first email newsletter and you want to know who “got” it. Well, that’s a tricky question. Your email provider should be able to provide you with some basic metrics on your message, including the delivery rate, open rate, and hopefully, the read rate. It’s good to know how many were… More »
Best Days to Send Email Messages
“What’s the best day for us to send our email message/newsletter?” I get this question A LOT from clients so I’ll share it here. I’ve always gone by a rule of thumb that messages should be sent on Tuesdays, Wednesdays or Thursdays, only because Mondays are generally hectic and Fridays are check-out days. For this… More »