As part of a conference sponsorship, Hara (an environmental and energy management software startup) needed a print ad done quickly to place in a concurrent magazine. This ad was developed using their main brand image (the earth reflected onto a building) and reinforcing their value proposition that Hara software enables companies to impact both the… More »
Taleo (now Oracle) Intranet Launch
Taleo (now Oracle) needed to launch their newly designed intranet portal in a way that was fun and engaging for their employees. The success of the new portal was critical to the successful growth of Taleo. ThinkResults Marketing worked with them to design a highly successful employee engagement campaign using our skills in internal marketing,… More »
Varolii Lead Generation
ThinkResults helped Varolii increase their campaign response rate by 3.5 times and the conversion rate by 4x in just a few short weeks. By analyzing past campaigns and response rates, coaching the marketing team into learning best practices in marketing and email marketing in particular, we helped this company revive and streamline their marketing practices…. More »
Raptor Pharma Website
Raptor (www.raptorpharma.com) wanted to redesign their site to coincide with some important news about good results from their clinical trial for their lead product. They wanted to capture the emotion and fragility of these young children who are affected by cystinosis, taking them at a young age without this life-saving drug. The response to their… More »
Hara (now Verisae) Launch
Hara, a Kleiner Perkins Caufield and Byers startup, needed to launch quickly and start generating revenue in the rapidly changing energy management space. ThinkResults worked closely with Hara to build their brand from the ground up, everything from their logo to their website to their collateral and lead gen programs. One partner described it as… More »
BiPar (now Sanofi-Aventis) Launch
BiPar Sciences needed refresh its brand to prepare for additional growth and reposition its technology. They were using a misunderstood and complex technology that needed to be clearly articulated. They also needed a professional web presence to support the next round of funding. ThinkResults developed clear positioning for BiPar’s technology and created the company’s first… More »
Google!
Sheesh, after over a dozen years of trying to decipher Google’s highly secret rubric for search, I think we’ve gotten darn good at it. We’ve catapulted brands to the top of the search heap and seen them maintain that position sometimes for YEARS after we finished our search engine optimization work for them. So we… More »
Whose Logo Is It Anyway?
A client recently asked us about our logo design philosophy, which I thought was a very interesting and perceptive question (reflects the questioner well). To us, logo design is much like the rest of what we do. It’s centered around our belief that we are designing work for our clients’ use. That seems obvious but… More »
Move over PPT … New Kids on the Block!
Just received this from a colleague who works at SlideRocket: This is a such a fun and hopeful story I just had to share. And, I had the opportunity to see it unfold first-hand as I am doing some work at this company (SlideRocket – think PPT on steroids!). We all know people who have… More »
Do Politics and Hosting Providers Mix?
Hosting provider discussion = heated and passionate … really? Who knew? Just recently, our team entered into a vehement discussion of the pros and cons of various hosting providers. I had no idea our tech experts felt so passionate about such a seemingly simple decision. The discussion was spurred by a recent ZDNet posting spied… More »
BiPar (now Sanofi-Aventis) Launch
BiPar Sciences needed refresh its brand to prepare for additional growth and reposition its technology. They were using a misunderstood and complex technology that needed to be clearly articulated. They also needed a professional web presence to support the next round of funding. ThinkResults developed clear positioning for BiPar’s technology and created the company’s first… More »
Varolii Lead Generation
ThinkResults helped Varolii increase their campaign response rate by 350% and the conversion rate by 400% in just a few short weeks. By analyzing past campaigns and response rates, coaching the marketing team into learning best practices in marketing and email marketing in particular, we helped this company revive and streamline their marketing practices. So… More »
ThinkResults Drives Revenue
Jenn and her team have delivered an estimated $1.5B in new revenue to clients – and still counting! By focusing on marketing strategy and implementation that drives measurable business results, ThinkResults has driven both top- and bottom-line revenue for companies of all sizes, such as: $400M for a leading software organization $550M for a biotech… More »
Lead Generation
By developing engaging online content, Jenn drove a 1400% increase in online leads for a global software company. Several tactics were employed to deliver this dramatic increase in leads. The site was redesigned to specifically encourage and increase conversions. By using interactive tools that encouraged users to give specific information about their situation in exchange… More »
Senior Seasons SEO Strategy
Senior Seasons is thrilled with the more than 50% increase in site traffic they are now enjoying. They came to ThinkResults asking us to help them compete online with large national chains and drive more traffic to their site. We crafted a strong content and search engine optimization strategy for their site, which has been… More »
Hara (now Verisae) Launch
Hara, a Kleiner Perkins Caufield and Byers startup, needed to launch quickly and start generating revenue in the rapidly changing energy management space. ThinkResults worked closely with Hara to build their brand from the ground up, everything from their logo to their website to their collateral and lead gen programs. One partner described it as… More »
Your Logo Is A Prima Donna — and a Cash Cow (Simple Logo Usage Guidelines for Optimizing Your Investment)
Your logo is a like a delicate prima donna — one that delivers every time. If you treat your logo with the respect and care it deserves. You spent time, money and energy developing this critical corporate asset. From building signs to business cards to websites and tradeshow booths is often the first visual impression… More »
What the heck is a “favicon” and why do I care?
Ah, back to the ol’ days, when all we had to do was design a logo that reflected our brand well, and could fit on the side of a pen, as well as a billboard. Living was easy then …. Now we need to be sure the logo, or an element of it, can be… More »