With the March 30 deadline looming for the Facebook transition to the new Timelime format for brands, there is much to learn. Here’s another great article on some of the key new features and how to best take advantage of them:
I particularly like Tip #4 about the new application display format and how to convert them from their default into a compelling call to action. See the “Win a Million” call to action (custom image and text on an app) on the Macy’s page. Nice! Check it out. (btw, check out the full Macy’s timeline – EXCELLENT example of a nicely optimized new Facebook Timeline page).
With now one out of every seven minutes online being spent on Facebook,it’s where the “eyeballs” are, so definitely worth watching from a marketing perspective. Let me know what you’re planning to change for the new Timeline format. Curious to hear!