Writing Effective Emails – Make Sure You’re Getting Heard
Email has been around for well over a decade and is a valuable tool that most of us use daily. Because so much of our business communications are done via email, it's incredibly important to hone effective communication and email skills. Although it's a great tool, it can be difficult to convey … [Read more...]
Email metrics: Conversion Rates
Now that you know when to send your email messages, and how to read your delivery rates, open rates, read rates and click-through rates, let’s turn to the final and most important metric: the conversion rate. This is the one metric that is most commonly NOT measured, simply because it’s a little … [Read more...]
Email metrics: Click-through Rates
Ah, now we get to the meat of any email campaign … how many of your recipients took an action and clicked through on one or more of the links in your email message? This is really important to know. We send out email messages because we want to change behavior, right? We want people to download a … [Read more...]
Email metrics: Delivery, Open and Read Rates
So you’ve sent out your first email newsletter and you want to know who “got” it. Well, that’s a tricky question. Your email provider should be able to provide you with some basic metrics on your message, including the delivery rate, open rate, and hopefully, the read rate. It’s good to know how … [Read more...]
Best Days to Send Email Messages
“What’s the best day for us to send our email message/newsletter?” I get this question A LOT from clients so I’ll share it here. I’ve always gone by a rule of thumb that messages should be sent on Tuesdays, Wednesdays or Thursdays, only because Mondays are generally hectic and Fridays are check-out … [Read more...]