Some of you may have missed the news last week but I think it’s really important and indicates a sea change in online marketing. If you’ve been ignoring social media for your business, it’s more than time to stop.
Last week, Bing announced that it was tightly integrating Facebook, yes Facebook, likes into its search results. That means that if your business has a Facebook page and you have people who like your page, that information will show up on search engine results. Google also uses the data to “influence” the results but the integration is not as direct. Yet. I think it’s only a matter of time.
Some clients refuse to believe that social media is important for business. We think that it’s an imperative, and today is a great day to start your social media presence. This news just further confirms that position.
See more details (and a visual example of before and after the new Bing/Facebook integration):