A recent talk by the CEO from Forrester reported that “Americans are spending more time on social media than volunteering, praying, talking on the phone, emailing, or even exercising.” I think it’s also true that 2012 will be the year that B2B gets on board with social media as part of their marketing strategy (for… More »
Social Media is Now Imperative for Business
Some of you may have missed the news last week but I think it’s really important and indicates a sea change in online marketing. If you’ve been ignoring social media for your business, it’s more than time to stop. Last week, Bing announced that it was tightly integrating Facebook, yes Facebook, likes into its search… More »
AMA’s “Cracking the Code”: Social Media Trends
In our previous entry, we discussed the recent American Marketing Association virtual event, Cracking the Code: Advanced Social Media Strategies. It is more apparent than ever that social media has become essential to any company that wants to remain on the cutting edge of marketing. The event’s presenters delved deep into the issues surrounding the… More »