How to Get the Most from Your Agency (con’t)
Last week, I talked about the importance of making your relationship with your marketing agency as productive as possible. I shared the first two rules that I’ve learned over the years of being on both the client and the agency side (1. Be respectful and 2. Share). Here are the other two simple … [Read more...]
How to Get the Most from Your Agency
Whether you’re just starting out working with an agency or have been doing so for a while, it’s important to know how to make this relationship as productive as possible. There are four simple rules that I’ve learned over the years of being on both the client and the agency side: 1. Be … [Read more...]
What to Expect from an Agency?
Now that you’ve hired that great agency, you need to understand what you can expect from them as your partner for success. You should expect great performance. Every agency person wants to be able to do a great job. If you share relevant information and give them reasonable deadlines, they should … [Read more...]
How to Choose an Agency
So you’re thinking about hiring an agency. Good for you! That means you’re ready to expand and are taking the next step of securing help so you can get there. Whether you’re looking for a marketing agency, a PR agency, or an integrated agency, there are some important guidelines to help … [Read more...]