Changing a brand’s positioning can be a daunting task. There are so many ways to approach the project, and often many conflicting ideas. The secret to making change easily, painlessly and with grace, including brand transformations, is to develop a strategy to allow the change to come naturally.
During this high-energy workshop, you will learn four simple steps for transforming a brand easily and smoothly, based on the latest neuroscience research. These four steps form The Leapfrog Method: How to Make Change with Ease and Grace, the subject of Jenn LeBlanc’s current book, and have been developed through her many successful corporate rebranding campaigns and individual breakthrough work with successful entrepreneurs. You will leave this session feeling energized and excited about leapfrogging your company’s brand.
You will come away with:
- A way to quickly evaluate where the brand needs to go
- An understanding of whether your brand is ready for launch
- An action plan to define how to move your brand smoothly toward a successful launch