By developing engaging online content, Jenn drove a 1400% increase in online leads for a global software company.
Several tactics were employed to deliver this dramatic increase in leads. The site was redesigned to specifically encourage and increase conversions. By using interactive tools that encouraged users to give specific information about their situation in exchange for a high-level implementation plan, users were much more likely to submit their information. In addition, the salesforce was now very well-informed and had current, relevant information when they called on those leads. Search engine optimization and search engine marketing were critical tools in driving traffic to the site.