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Launch Readiness Assessment Quiz

OFFERING: Is the product/service fully functional, easy to use for your target market, with the legal and IP aspects handled?*
- Disagree completely
- Disagree somewhat
- Neutral
- Agree somewhat
- Agree completely
POSITIONING: Do you have a clearly defined and differentiated message that resonates with your target audience?*
- Disagree completely
- Disagree somewhat
- Neutral
- Agree somewhat
- Agree completely
NAME: Does your initiative (product/service/company/division) have a name that is memorable, easy to say and spell, has positive connotations and has been tested in the major languages/markets in which you plan to sell?*
- Disagree completely
- Disagree somewhat
- Neutral
- Agree somewhat
- Agree completely
LOGO: Does your initiative have a clean, simple logo that is useable at all sizes (very small to billboard size) and reflects the brand promise well?*
- Disagree completely
- Disagree somewhat
- Neutral
- Agree somewhat
- Agree completely
WEBSITE: Do you have a website (or more than one, if appropriate) developed for the initiative, or at least the actual name as a URL, that tells the brand story well?*
- Disagree completely
- Disagree somewhat
- Neutral
- Agree somewhat
- Agree completely
SALES: Do you have a defined sales strategy for handling incoming leads, with consistent materials and sales tools?*
- Disagree completely
- Disagree somewhat
- Neutral
- Agree somewhat
- Agree completely
CONTENT: Do you have a mix of content types to deliver at various points in the sales cycle to engage people and draw them to your brand, and a strategy for delivering that content appropriately?*
- Disagree completely
- Disagree somewhat
- Neutral
- Agree somewhat
- Agree completely
SOCIAL: Do you have the appropriate social media channels set up and a strategy for filling them with content and engaging conversation with your target audience on those channels?*
- Disagree completely
- Disagree somewhat
- Neutral
- Agree somewhat
- Agree completely
TEAM: Do you have the right team members in each role, and is the team prepared to speak as a unified front to the outside world (press, analysts, investors, etc.)?*
- Disagree completely
- Disagree somewhat
- Neutral
- Agree somewhat
- Agree completely
FUNDING/BUDGET: Do you have an appropriate budget set aside to fund the additional activities of a successful and profitable launch?*
- Disagree completely
- Disagree somewhat
- Neutral
- Agree somewhat
- Agree completely

Thanks for answering the ten questions about your launch. We have just three more questions about you (optional) and then we need your name and email. That's it!
Which of the following best describes your current role? (choose one most applicable)
- CEO/Founder/Owner
- C-level management
- SVP/EVP
- VP
- Director
- Manager
- Self-employed
Approximately what are your annual company revenues?
- Less than $500,000
- $500,000-$5M
- $5M -100M
- $100M - $1B
- More than $1B
- Don’t know/decline to state
What industry is your company in?
- Advertising/Public Relations
- Aerospace
- Biotech
- Business management
- Communications
- Consulting
- Consumer goods
- Construction
- Consumer electronics/gaming
- Education
- Energy
- Financial services
- Government/Military/Public Service
- Healthcare/Medical
- High tech – hardware
- High tech - software
- Insurance
- Internet Services
- Legal
- Manufacturing
- Marketing services
- Media/Publishing/Entertainment
- Pharmaceutical
- Professional services
- Retail
- Telecommunication/Networking
- Transportation
- Wholesale
- Other B2B services
(choose one most applicable)
Name*
Email*
Enter Email Confirm Email
Name
This field is for validation purposes and should be left unchanged.

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