BiPar Sciences needed refresh its brand to prepare for additional growth and reposition its technology. They were using a misunderstood and complex technology that needed to be clearly articulated. They also needed a professional web presence to support the next round of funding.
ThinkResults developed clear positioning for BiPar’s technology and created the company’s first website. Shortly after launch, BiPar raised $55M in additional funding and then was acquired by Sanofi-Aventis for $500M. This was heralded industry-wide as one of the most successful biotech acquisitions in history.