BitKeeper wanted to relaunch its brand and therefore needed to understand the full scope and impact of this decision before beginning. ThinkResults worked with the BitKeeper team to do a Launch Readiness Assessment, a ten-point assessment covering areas like product readiness, management team readiness and sales strategy assessment.
This Launch Readiness Assessment tool reveals how ready a company is, out of a scale of 100, to launch, and identifies the biggest areas of risk for the launch and therefore the areas needing the most attention in order to launch successfully. The BitKeeper team was impressed with the detail and amount of actionable information uncovered during the Assessment and chose to move forward with a full relaunch of their brand. The Assessment has formed the foundation for their marketing and launch plans.