CMR Institute, a leading life sciences training company wanted to better understand their existing clients and also identify new markets for expansion of their mission. They turned to ThinkResults to help them craft a new go to market strategy with these objectives in mind.
ThinkResults developed a detailed go to market research and strategy project and a few months later, CMR Institute was using the results of the research to reposition themselves more effectively with existing and new clients. As a result, they have been having better business development conversations with higher-level contacts and moving toward one of their largest deals in recent history.