Changing a brand’s positioning can be a daunting task. There are so many ways to approach the project, and often many conflicting ideas. The secret to making change easily, painlessly, and with grace – including brand transformations – is to develop a strategy to allow the change to come naturally. This is the basic message of the book I am currently writing, The Leapfrog Method: How to Make Change with Ease and Grace.
On September 9 in the Bay Area, I’ll be giving a presentation for the Silicon Valley chapter of the American Marketing Association previewing concepts from the book. I will be teaching the group the four simple steps for transforming a brand easily, and we’ll also have an interactive session on how to assess your brand’s launch readiness and create a individualized prioritized launch action plan.
These four steps of The Leapfrog Method are a distillation of the many successful corporate rebranding campaigns we’ve been involved with here at ThinkResults and in my corporate work at companies such as PeopleSoft (now Oracle) and Nektar Therapeutics. Although I won’t be discussing this section of the book on September 9, the second half of the book is about how to create change on an individual level (hint, those two pieces are connected!).
The book, and the talk on Sept. 9 will be a curious blend of neuroscience, ecology, and marketing. Join me for a fun, energizing evening about leapfrogging your company’s brand with ease and grace. Register at the SVAMA website.
Jenn LeBlanc, CEO & Founder of ThinkResults Marketing, works with tech CEOs and CMOs to drive results. Whether it is a 350% increase in web traffic, a 1400% increase in online leads, or a 400% increase in conversion rates, Jenn delivers results.
Call for a free 30-minute consultation about your marketing project with Jenn. Email us to set up your complimentary consultation and start driving your results today.