The FDA recently released two draft guidance documents on the use of social media platforms by drug and device manufacturers. Guidance on the inclusion of risk and benefit information is one of the most important pieces to come out of the documents. The draft states that the character limitation on certain social media platforms does… More »
Twelve Days of Social Media: The ThinkResults Cheat Sheet
In the spirit of the upcoming holidays, we offer this gift to you. This is the cheat sheet we use when posting social media material to make sure we’ve covered everything in those 140-character to 2000-character posts. We thought it might be helpful for you as well. Also be sure to check out the social… More »
Is Content Marketing Replacing Traditional Advertising?
We certainly think so. This new infographic report from Marketo certainly paints a convincing picture. Content marketing budgets are growing; over the next 12 months, 51% of companies will increase the budget for these programs. So what are the top reasons companies using content marketing, according to Marketo? Risk mitigation Lead generation Lead nurturing Lead… More »
Pinterest Is Building a Social Circle of Love
Happy Valentine’s Day everyone! Pinterest is definitely a place of love. And I expect that will continue for some time as we are highly visual creatures. It’s in our nature. (BTW, I think, as an evolutionary biologist by training, this is one of the main reasons why Facebook is much more successful than Twitter and… More »
What Kind of Social Media User Are You?
A recent talk by the CEO from Forrester reported that “Americans are spending more time on social media than volunteering, praying, talking on the phone, emailing, or even exercising.” I think it’s also true that 2012 will be the year that B2B gets on board with social media as part of their marketing strategy (for… More »
AMA’s “Cracking the Code”: Social Media Trends
In our previous entry, we discussed the recent American Marketing Association virtual event, Cracking the Code: Advanced Social Media Strategies. It is more apparent than ever that social media has become essential to any company that wants to remain on the cutting edge of marketing. The event’s presenters delved deep into the issues surrounding the… More »