One of our clients, Lazarex Cancer Foundation, a nonprofit that improves patient access to cancer clinical trials, was having some success with their social media but wanted it to be a much stronger part of their marketing mix. Before working with the ThinkResults team, social media was a part-time focus for the communications director. It… More »
Defensive Domain Strategy: Don’t Be Like Donald
An oft-overlooked piece of developing your online presence is your domain strategy – and your defensive domain strategy. Just ask Donald Trump. Although the Trump Organization apparently owns 3,643 domain names, the strategy did not include buying ImpeachTrump.com and that omission has come to haunt him recently. Don’t have the time to read the entire… More »
How to get up to 111% growth rates? Check your marketing budget.
“How much should I be spending on marketing?” That is a very important and common question we hear at ThinkResults. Traditional guidelines indicated that about 10% of revenue should be spent on marketing for the average B2B company. Some interesting research on what successful companies actually spend on sales and marketing looks a bit different though…. More »