Guy Kawasaki is speaking in Mountain View on August 20, so I am reading his latest book, Art of the Start 2.0. It’s a fantastic and practical book for anyone starting anything whether it s a new company product or service, or generating a change internally within a larger organization. Since this describes so much… More »
What is the True Purpose of Marketing?
I’ve been thinking a lot about the function of marketing lately and its role in the business. What IS our true purpose in marketing? Perhaps it was seeing lava flowing on the Big Island over Thanksgiving and the calm reaction of the residents as it slowly shifted directions, burning up everything in its slow progression…. More »
The Dangerous World of Rebranding: The New Airbnb Launch
While there has been a ton of controversy about the new Airbnb logo design (it’s too sexual, it looks too much like another logo launched at nearly the same time), dubbed Bélo, I want to speak out in its defense, and in defense of their overall launch strategy. On the day of the launch of the… More »
Latest Facebook Redesign: Implications for Your Facebook Content Strategy
Constantly implementing new ideas and directions, the latest Facebook redesign was done with the intent of positioning Facebook as a personalized newspaper. These changes have important ramifications for your content strategy. With a strong emphasis on visual content, Facebook has made changes to create subfeeds within categories, as well as allowing larger images since, time… More »
Drinking Our Own Medicine Is Painful
For the last several months, I’ve been running ThinkResults Marketing through our own full relaunch process and it’s been a humbling experience. When we’re working with clients through a launch process, we are fully prepared for emotional reactions, for them to take longer to move through the plan than they expect, and for there to… More »